Executive Marketer

The Role

We're looking for a hands-on Executive Marketer who can both think strategically and execute.

What You'll Work On

Strategy & Research

• Conduct market research and competitor analysis to assess market size and positioning opportunities in Indonesia
• Run customer development interviews (custdev) with developers, architects and designers
• Build audience segmentation and define clear value propositions for each segment
• Evaluate and develop new business directions (e.g. China-to-Bali goods supply, retail marketplace)

Brand & Positioning

• Develop and maintain Woodara's brand identity, tone of voice and messaging across all channels
• Create and refine positioning for each product and audience segment
• Oversee content creation for website, social media and marketing materials

Lead Generation & Performance

• Plan and execute lead generation campaigns across Meta Ads, Google Ads and other relevant channels
• Manage advertising budgets and optimise campaigns based on performance data
• Build and manage a partner program for architects and designers
• Set up and maintain ClickUp CRM, analytics and reporting systems

Communications & Channels

• Manage Woodara's presence across Instagram, Facebook, LinkedIn and the website
• Coordinate with designers, copywriters and external contractors
• Develop sales enablement materials: presentations, catalogues, case studies

What We're Looking For

• 4+ years in marketing, with at least 1–2 years in a senior or lead role
• Proven experience in B2B marketing and/or real estate, construction, interior or hospitality sectors — strong advantage
• Hands-on experience with Meta Ads and Google Ads (strategy + execution)
• Strong analytical skills — comfortable working with data, building reports and making decisions based on numbers
• Experience building marketing from scratch in a startup or growth-stage company
• Excellent English — written and spoken (our clients and partners are international)
• Ability to work independently, prioritise and manage multiple projects simultaneously
• Willingness to relocate to Bali and work from Bali on a full-time basis
• Candidates who are not currently based in Bali must be willing and able to relocate to Bali