Executive - Marketing (80098)

JOB SUMMARY:

Sunway-TES (JB) is seeking an Executive – Marketing to drive student enrolment through effective marketing and outreach initiatives. The role involves developing and maintaining strong relationships with school counsellors and educators, coordinating school visits and events, and promoting the college’s programmes to prospective students and parents.

KEY RESPONSIBILITIES:

1.      Student Recruitment & Outreach

• Plan and execute marketing and recruitment activities to achieve enrolment targets.
• Conduct school visits, education fairs, and information sessions to promote the institution’s programmes.
• Deliver engaging presentations to students, parents, and school representatives.
• Follow up on leads and maintain accurate recruitment records and reports.

2.      Engagement with School Counsellors and Partners

• Build and maintain strong relationships with school counsellors, teachers, and key stakeholders.
• Serve as the main point of contact for partner schools regarding student recruitment activities.
• Develop collaboration opportunities with schools for career talks, workshops, or student visits.

3.      Event Planning and Coordination

• Organise and coordinate school-related events such as open days, workshops, competitions, and student experience days.
• Manage logistics, vendors, and marketing materials to ensure smooth event execution.
• Support internal and external events to enhance brand visibility and engagement.

4.      Marketing & Communications Support

• Work closely with the marketing team to develop promotional materials and digital content for recruitment campaigns.
• Support social media campaigns and other marketing initiatives targeting prospective students.
• Monitor and evaluate the effectiveness of marketing and recruitment activities for continuous improvement.

REQUIREMENTS/ PERSON SPECIFICATIONS:

• Diploma or Degree in Marketing, Communications, Business, or related field.
• 1 to 3 years of experience in marketing, student recruitment, or education-related field (fresh graduates are encouraged to apply).
• Excellent communication and presentation skills.
• Outgoing personality with strong interpersonal skills to engage students and school stakeholders.
• Able to travel and work on weekends when required for events.
• Proficiency in Microsoft Office applications and social media platforms.
• Strong initiative and self-motivation.
• Good organisational and multitasking abilities.
• A team player with a collaborative attitude.
• Passionate about education and student engagement.

We appreciate the interest of all applicants for this position. Please note that only shortlisted candidates will be contacted.