Executive - Marketing & Communications (Campaign Focus) | Sunway Super App

Job Purpose:

This role is responsible for managing marketing and member engagement campaigns that drive member acquisition, retention, spending, and merchant participation while supporting business growth through data-driven insights and campaign optimisation.

Duties:

• Plan and execute integrated marketing and member engagement campaigns to drive member acquisition, retention, and customer spending.
• Develop, coordinate, execute, and monitor member and merchant marketing campaigns across digital channels, in-app communications, social media, and other marketing touchpoints.
• Manage and optimise campaign content, customer engagement, and campaign execution to achieve business objectives and deliver measurable results.
• Manage and coordinate with creative designers, event and advertising agencies, and internal stakeholders to ensure the timely delivery of campaign assets and marketing communications in line with brand and campaign guidelines.
• Drive member activation and re-engagement initiatives through targeted campaigns, personalised promotions, and marketing communications.
• Manage and monitor the set-up of campaigns, promotions, and events within the Sunway Super App Loyalty Management System and Portal
• Monitor and analyse campaign performance and key metrics, including member acquisition, spending, redemption, engagement, merchant participation, and campaign ROI, and recommend optimisation strategies to improve campaign effectiveness.
• Conduct post-campaign evaluations and analyse campaign insights to identify opportunities for continuous improvement, enhance member engagement, and drive merchant sales performance.
• Analyse customer behaviour and campaign performance to develop actionable insights and recommendations that improve marketing effectiveness and support business growth.
• Develop creative copy, eview and proofread marketing communications and promotional content across multiple communication channels, including in-app content, EDMs, websites, social media, and campaign collaterals.
• Build and maintain strong relationships with business units, merchants, internal stakeholders, and external partners to identify new marketing opportunities, strengthen campaign participation, and maximise commercial outcomes.
• Perform any other duties and responsibilities as assigned from time to time.

Minimum Qualifications:

• Possess a degree from any recognized institution specializing in Marketing, Mass Communication or its equivalent in any discipline;
• Minimum 2 - 3 years of working experience in relevant field, experience in loyalty program, product marketing, retail marketing and event management;
• Excellent communication skills and is highly persuasive;
• Self-starter/Independent, initiative and persistent;
• Result-oriented.

*Our recruitment team will reach out to shortlisted candidates only.