Executive, Marketing

Responsibilities:

• Own end-to-end execution of integrated marketing campaigns across ATL, BTL, digital, social, shopper, and trade channels — turning brand strategy into compelling on-the-ground activations that move consumers through the funnel
• Execute always-on brand activations and seasonal campaigns across the portfolio, ensuring consistent storytelling, visual identity, and pack presence at every consumer touchpoint
• Project-manage new product launches, packaging refreshes, and trade marketing assets — partnering closely with R&D, Innovation, Trade, and Supply Chain to land flawless executions on time and on budget
• Lead day-to-day execution of digital, social, influencer, and content programs — testing new formats, creator partnerships, and platforms to grow brand love and engagement
• Manage agency workflows end-to-end: writing sharp briefs, reviewing creative against strategy, giving clear feedback, and orchestrating creative, media, public relations, and digital partners to deliver on time, on budget, and on brand
• Track and report campaign performance against KPIs (reach, engagement, conversion, brand health, sales lift, ROI). Synthesize learnings from sales data, consumer insights, and digital analytics into actionable recommendations that sharpen the next cycle
• Own marketing budgets at the project level — raising POs, tracking spend, reconciling invoices, and ensuring financial discipline and accuracy across activations
• Conduct competitor monitoring, category trend tracking, and consumer research to feed forward into brand planning, helping the Brand Manager translate insights into strategy
• Coordinate cross-functional execution with Trade Marketing, Sales, R&D, Supply Chain, and Finance to ensure brand initiatives translate into measurable in-market impact

Professional experience

• Strong interest in brand management and innovation within FMCG

• Creative mindset with analytical and problem-solving skills

• Excellent communication and project management abilities

• 1-3 years of experience in brand marketing, FMCG marketing, or related field; agency-side experience valued

• Bachelor’s degree in Marketing, Business, Communications, or related field

• Microsoft Word, Excel, PowerPoint; basic AI tools (e.g. ChatGPT, Claude); basic design tools (e.g. Canva, Figma)