Executive, Marketing

About the Role

Singapore Red Cross is seeking a proactive and creative Marketing Executive to support the planning and execution of marketing campaigns that strengthen public awareness, engagement and participation in our humanitarian and community programmes.

Working closely with the Head of Department and Programme teams, you will manage end-to-end marketing initiatives, develop engaging content and coordinate with internal and external stakeholders to deliver impactful campaigns.

This role is suited for someone who enjoys turning ideas into action, takes ownership of projects and thrives in a collaborative, purpose-driven environment.

Key Responsibilities

Marketing Campaign Planning & Execution

• Plan, develop and execute integrated marketing campaigns across digital, social media, events, outreach and publicity channels to support organisational and programme objectives.
• Manage campaigns from conceptualisation to completion, ensuring timely delivery within approved budgets.
• Identify target audiences, relevant marketing channels and emerging trends to enhance campaign effectiveness.
• Monitor campaign performance, analyse results and recommend improvements to maximise engagement and return on investment.

Content Development & Digital Marketing

• Develop engaging marketing content, including social media posts, electronic direct mailers (eDMs), website content, publicity materials and campaign collaterals.
• Write, edit and review marketing communications to ensure clear messaging, consistency and alignment with SRC's brand identity.
• Support the planning and execution of paid digital advertising campaigns across relevant platforms.
• Work with designers, agencies and other vendors to develop and deliver creative marketing materials.

Stakeholder Engagement & Partnerships

• Serve as the marketing point of contact for assigned Programme teams, understanding their needs and recommending suitable marketing approaches.
• Build and maintain effective working relationships with internal stakeholders, external partners, agencies and vendors.
• Support the development and coordination of brand partnerships and marketing collaborations to expand campaign reach and engagement.
• Coordinate marketing deliverables across stakeholders to ensure smooth execution and timely completion.

Project Coordination & Operational Support

• Manage campaign schedules, budgets, deliverables and progress reporting.
• Coordinate and guide interns and skills-based volunteers supporting marketing activities, where required.
• Identify opportunities to improve marketing processes, workflows and campaign effectiveness.

About You

• Diploma or Degree in Marketing, Mass Communications, Business or a related discipline.
• Preferably 2-4 years of relevant experience in marketing, communications or campaign management. Candidates with strong hands-on experience are encouraged to apply.
• Demonstrated ability to independently plan, coordinate and execute marketing campaigns from start to finish.
• Strong written and verbal communication skills in English, with the ability to develop engaging content for different audiences.
• Good understanding of digital marketing, social media platforms and content marketing.
• Familiarity with paid digital advertising platforms, such as Google Ads and Meta Ads Manager, is advantageous.
• Experience using content creation or design tools such as Canva or Adobe Creative Suite is an added advantage.
• Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines.
• Good interpersonal skills and the ability to work effectively with internal teams, external partners and vendors.
• Resourceful, proactive and solutions-oriented, with a strong sense of ownership and attention to detail.
• A collaborative team player who is comfortable working independently when required.
• Interest in humanitarian work, community engagement or the social service sector is an advantage.

About Us

Singapore Red Cross Society is a humanitarian organisation dedicated to relieving human suffering, protecting lives and dignity, and strengthening community resilience.

Join us and use your marketing expertise to create meaningful campaigns that inspire action, connect communities and make a positive difference.