Executive, Marketing Communication

Key Responsibilities

• Support the planning and execution of marketing campaigns, promotional activities, events, and public relations initiatives to drive shopper traffic and enhance brand awareness.
• Market and secure leasing of promotional spaces, exhibition areas, kiosks, push carts, and advertising spaces within the mall.
• Build and maintain good relationships with tenants, exhibitors, media partners, agencies, vendors, and other stakeholders.
• Coordinate and ensure promotional displays, exhibitions, and events are executed according to company standards and SOPs.
• Manage and update the mall's digital platforms, including website and social media channels, while monitoring customer engagement and feedback.
• Identify and secure strategic partnerships, sponsorships, and collaboration opportunities for marketing activities.
• Assist in the preparation of marketing materials, press releases, promotional collaterals, agreements, reports, and related documentation.
• Monitor market trends, digital innovations, and industry developments, and recommend new ideas to enhance marketing effectiveness.
• Support loyalty programmes, customer engagement initiatives, and mall-wide campaigns.
• Ensure that the process is done in compliance with FAL and SOP.
• Ensure completion of the relevant documentation and tracking.
• Perform any other duties assigned by the superior from time to time.

Job Requirements:

• Diploma or Degree in Marketing, Mass Communication, Business Studies, Public Relations, or a related discipline.
• Minimum 3 years of relevant working experience, preferably in retail malls, property, events, advertising, or related industries.
• Good command of written and spoken English and Bahasa Malaysia. Ability to communicate in additional languages will be an added advantage.
• Strong interpersonal, networking, communication, and negotiation skills.
• Resourceful, proactive, and detail-oriented with the ability to manage multiple tasks in a fast-paced environment.
• Strong planning, coordination, and event management skills.
• Familiar with digital marketing, social media platforms, and customer engagement strategies.
• Proficient in Microsoft Office applications.
• Able to work independently as well as collaboratively in a team environment