Executive – Marketing (Offline)

Job Description – Executive – Marketing (Offline)

Company: 360 Realtors LLP
Position: Executive – Marketing (Offline)
Department: Marketing
Industry: Real Estate
Location: Gurgaon
Experience: 2–5 Years
Salary: ₹35,000 – ₹50,000 per month
Employment Type: Full-Time

Job Summary

We are looking for a proactive and result-oriented Executive – Marketing (Offline) to plan and execute offline marketing activities for the company's real estate projects. The candidate will be responsible for brand visibility, promotional activities, event execution, vendor coordination, and generating business opportunities through offline marketing channels.

Key Responsibilities

• Plan and execute offline marketing campaigns for residential and commercial real estate projects.
• Coordinate with vendors for hoardings, banners, standees, brochures, flyers, newspaper advertisements, and other marketing collaterals.
• Manage branding and promotional activities at project sites, offices, events, and key locations.
• Plan and execute property exhibitions, activations, events, roadshows, and promotional campaigns.
• Coordinate with agencies, printers, media partners, vendors, and other external stakeholders.
• Conduct market research and identify suitable offline marketing opportunities.
• Support local area marketing activities to increase brand awareness and generate quality leads.
• Coordinate with the Sales team to understand project requirements and marketing priorities.
• Monitor campaign execution, timelines, budgets, and vendor deliverables.
• Ensure all marketing materials are aligned with company branding and project guidelines.
• Track responses and leads generated through offline marketing campaigns.
• Maintain records of marketing activities, expenses, vendor details, and campaign performance.
• Prepare weekly and monthly reports on offline marketing activities and campaign outcomes.
• Assist in planning and implementing new marketing initiatives to improve brand visibility and lead generation.

Required Skills

• Strong knowledge of offline marketing and promotional activities.
• Experience in real estate marketing will be preferred.
• Good vendor and agency management skills.
• Strong event and activation coordination skills.
• Good communication, negotiation, and coordination abilities.
• Ability to manage multiple campaigns and activities simultaneously.
• Strong market research and execution skills.
• Good knowledge of MS Office and reporting.
• Ability to work in a fast-paced, target-oriented environment.

Experience & Qualification

• Experience: 2–5 years in Offline Marketing / Real Estate Marketing / Brand Marketing.
• Qualification: Graduate/MBA in Marketing, Advertising, Business Administration, or a related field preferred.
• Candidates with hands-on experience in real estate offline marketing will be given preference.

Key Performance Indicators (KPIs)

• Offline campaign execution and timely completion
• Lead generation through offline channels
• Brand visibility and market presence
• Event and activation performance
• Vendor performance and cost management
• Marketing budget utilization
• Campaign response and conversion
• Project-wise marketing support

Compensation

₹35,000 – ₹50,000 per month + Performance-Based Incentives

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Work Location: In person