Executive, Placemaking

Job Purpose

• The Executive – Placemaking will play an integral role in activating, curating, and sustaining vibrant public realms, community hubs, and commercial/retail nodes across Sime Darby Property’s townships development (eg: City of Elmina, Bandar Bukit Raja, Bandar Serenia, Nilai Impian, Bandar Ainsdale, Bandar Universiti Pagoh and etc).
• Reporting to the Head/Senior Manager of Placemaking, the Executive will bridge event curation, community engagement, and commercial activation. The objective is to transform physical spaces into dynamic destinations that foster social cohesion, drive footfall, enhance brand equity, generate sustainable income to off-set the townships/ parks maintenance cost and enhance the long-term value.

Job Responsibilities

1.Placemaking Strategy & Space Activation

• Assist in developing and executing placemaking roadmaps and public realm activation strategies across designated townships and commercial assets.
• Identify underutilized common spaces, parks, and retail plazas; propose creative tactical interventions (pop-ups, installations, flea markets, leisure activities).

2.Event Curation & Project Execution

• Plan, coordinate, and execute placemaking-centric events, seasonal festivals, lifestyle activations, sports/wellness programmes, and pop-up experiences from concept to completion.
• Manage end-to-end event logistics, permit/licenses, local authority compliance, health & safety requirements, and on-ground operations.
• Oversee third-party vendors, operators, tenants, contractors, event operators, and food/beverage pop-ups to ensure high-quality delivery aligned with company standards.

3.Commercial Partnership, Leasing & Collaboration

• Identify and pitch collaboration opportunities to potential partners (e.g., event organisers, operators, vendors, etc).
• Identify and manage leasing/tenancy across placemaking assets, including commercial negotiations, documentation (eg: Booking Form, Term sheet, Agreements), renewals, and operation matters.
• Coordinate ad-hoc rental and sponsorship activations within designated placemaking assets.

4.Financial & Reporting

• Assess business/commercial proposals, run its feasibility and provide recommendations for Management consideration.
• Track the revenue (rents, GTO, ad-hoc/casual rent) and prepare the monthly/quarterly report.
• Track and evaluate footfall, community participation, social media engagement, and tenant feedback post-activation.
• Compile post-campaign analytics and ROI reports to refine future placemaking toolkits and strategies.
• Manage assigned operating budgets (OPEX/CAPEX) effectively, ensuring optimal cost control and revenue generated can off-set the operation cost.

Education/ Professional Qualification

Education:

• Bachelor’s Degree in Urban Studies, Architecture, Urban Design, Event Management, Hospitality, Marketing, Communications, Real Estate, or a related discipline.

Skills:

• Strong project management and on-site coordination capabilities.
• Excellent interpersonal, negotiation, and stakeholder management skills.
• Proficiency in written and spoken English and Bahasa Malaysia.
• Eye for aesthetic curation, spatial programming, and creative community concepts.

Personal Attributes:

• Energetic, community-minded, hands-on, adaptive to weekend/evening activations when required, and proactive in driving initiatives.

Professional Experience

2–4 years of relevant working experience in placemaking, community management, destination marketing, lifestyle/public event curation, or retail asset management.