Executive, PR & MarComm

Brand: Braun Buffel

Job Description:

1. PR & Product Logistics

• Manage product logistics for PR activities, including seeding, loans, returns, gifting, and sample tracking.
• Coordinate cross-border shipments, customs documentation, inventory, and product movement across 3 markets.
• Liaise with retail and warehouse teams to ensure products and samples are available within required timelines.

2. PR Gifting & Creative Briefs

• Execute seasonal, festive, and campaign gifting initiatives.
• Assist in developing gifting concepts, packaging ideas, and recipient tiering for media, KOLs, VIPs, and ambassadors.
• Source and coordinate PR gifting items, including liaising with suppliers and vendors.
• Manage gifting production timelines and liaise with relevant vendors to ensure timely delivery.

3. Photoshoot & Production Support

• Support end-to-end preparation for seasonal, festive, campaign, product, model, and content shoots.
• Coordinate product pulls, sample readiness, shot lists, mood boards, styling references, and call sheets.
• Liaise with photographers, stylists, artists, designers, and other creative partners.
• Support on-set logistics and post-shoot asset delivery.

4. Content Creation & Social Media

• Support photography, videography, graphic design, and visual content creation for social media & digital platforms.
• Assist in content production from ideation and shooting to editing and post-production.
• Develop trend-relevant content while maintaining the brand’s visual identity and direction.
• Assist in content scheduling, publishing, and maintaining the social media content calendar.
• Support the day-to-day management of social media platforms, including content updates and basic community engagement.

5. PR & Marcom Support

• Develop campaign decks, PR ideas, PR kits, campaign concepts, and creative briefs.
• Coordinate with external agencies, vendors, media, KOLs, and internal teams.
• Support the execution of PR events, product launches, campaigns, and other Marcom activities.
• Provide overall on-ground support for offline events and brand activations, including event preparation and execution

Requirements:

• Diploma/Degree in PR, Mass Communications, Marketing, Media, Fashion, or a related field.
• 2–4 years in PR, MarComms, Content Creation, or Social Media. Experience in fashion, lifestyle, luxury, beauty, or retail is a plus.
• Strong understanding of campaign execution, KOL/media engagement, gifting, product seeding, Instagram, TikTok, and current trends.
• Hands-on experience in photography, videography, visual storytelling, and video editing software (CapCut, Premiere Pro, DaVinci Resolve). Knowledge of AI creative tools is an advantage.
• Proven ability to manage multiple projects, timelines, stakeholders, product handling, logistics, and production with high attention to detail.
• Excellent interpersonal skills to work effectively with internal teams, agencies, vendors, media, and KOLs.
• Proactive, resourceful, independent yet team-oriented, calm under pressure, and comfortable with tight deadlines and multi-timezone coordination.
• Genuine interest in branding, fashion, lifestyle, or the luxury industry.