Executive (Product Marketing)

Responsibilities

• Conduct market research to support product development and other automotive-related activities.
• Plan and coordinate market survey activities, including data collection, analysis, and reporting.
• Monitor and analyze market trends, economic indicators, population growth, and other factors affecting the automotive industry.
• Understand and forecast customer needs, preferences, and market demand.
• Evaluate the strengths and weaknesses of current models and competitors' products, and propose improvement actions.
• Prepare and present market research findings and recommendations to support model development and business decisions.
• Work closely with relevant departments to ensure market insights are incorporated into product planning and development.

Requirements

• Bachelor's Degree in Marketing, International Business, Statistics or a related field.
• Knowledge of the automotive industry, market trends and customer behavior.
• Good analytical and data interpretation skills.
• Ability to conduct market surveys, competitor analysis, and market forecasting.
• Good presentation and report-writing skills
• Proficient in Microsoft Excel, PowerPoint, and data analysis tools.