Executive, Product Planning

About the role

The position is fully responsible for product management of all tyres in the implementation of product lifecycle plans, product design and new product introduction processes. This role also supports testing of performance tyres and analyzes market and competitor trends. Point of contact on all new or potential tyres and forecasting.

Key responsibilities

• Support management of life cycle plan for products, from current and future needs to sunset. Study product life cycle, product range and mix that meet market needs. Ensure OE and OE After vehicles fitted with Bridgestone tyres has sufficient supply for stock continuity and for warranty purpose.
• Support the introduction of new products. Analyze opportunity to capture market potential by introducing the correct products to meet the market needs. Liaise with RHO on suitable products that could be marketed in Malaysia environment. Ensure updated product list that able to cater the market demand.
• Monitor and analyze market trends and competitors to make sure products stay competitive. Provide feedback on customer needs and performance targets in order to ensure available inventory. Collect market intelligence of new car launch. Analyze and collect market intelligence on competitor's product performance. Visit car launch events, dealers, and cold calls to better understand the market and potential performance of the introduced products.
• Constantly liaise with Sales team, Sales Planning team and Marketing team to understand the market and promote the tyres as necessary.
• Cooperate with LSCM Team and Sales Team on product demand and monthly production forecast insights, SKU rationalization. Identify the right complete full-size line-up products to bring into Malaysia.
• Prepare materials and conduct training to distributors and sales team in assigned markets.

About you

• Degree in business, engineering or its equivalent professional qualification.
• At least 3 years of experience in technical selling, product design or product management field will be preferred.
• Strong verbal and written communication, interpersonal and project management skills.
• Demonstrates strong analytical and critical thinking.
• Demonstrates potential for development into product management lead roles.
• Knowledge of the market in the industry. High level of integrity, respect for others, persistence, and passion for success.
• Language proficiency: English is mandatory, Bahasa Melayu and Chinese are added advantage.