EXECUTIVE, SALES

Job Summary

We are looking for a dynamic and result-oriented talent to fill this position. This Sales executive role focuses on growing sales and profit by managing relationships with major retail buyers. Key duties include planning annual sales strategies, negotiating trading terms within budget, and executing promotional activities. You will also coordinate with internal teams, analyze weekly and monthly sales data (sell-in/sell-out), monitor competitor trends, and ensure timely payment collections.

Company Background

• Founded in 1983, Felton Malaysia is a leading wholesaler of plastic products (household and furniture) and window blinds in Malaysia.
• Our primary customer base includes selling to major retail players and mom-and-pop stores from the general trade market.
• 1,500+ products across 6 major plastic categories are designed and developed by an in-house R&D team.
• Our goal is to become Asia’s most renowned plastic brand. We aim to expand the plastic product offerings towards ASEAN countries and to innovate new concepts at the highest quality.

Job Responsibilities

• Key Account Management: Build and maintain strong rapport with Key Account customers and buyers to foster long-term partnerships.
• Commercial Negotiation: Negotiate trading terms with buyers to ensure all investments remain within budget while maximizing profit margins.
• Cross-Functional Coordination: Coordinate closely with buyers and internal departments to ensure promotions and marketing activities are executed flawlessly.
• Performance Tracking: Ensure the consistent delivery and tracking of sales volumes and core sales fundamentals.
• Market Intelligence: Monitor and survey the market regularly to track competitors' products, pricing, and activities.
• Data Analysis & Review: Review sales performance and promotional effectiveness (analysing both sell-in and sell-out data by category) on a weekly, monthly, and Year-To-Date (YTD) basis to identify growth opportunities.
• Target Monitoring: Track actual sales achievements against set targets using weekly, monthly, and YTD analysis.
• Financial Hygiene: Manage and monitor payment collection hygiene to minimize overdue accounts and maintain healthy cash flow.
• Maintain accurate records of interactions and sales in the CRM system.
• Ad-Hoc Duties: Perform other related duties and responsibilities as assigned by management.

Job Requirements

• Candidate must possess at least SPM in any field.
• At least 3 years of experience in FMCG (Modern Trade) will be preferable.
• Capable of generating reports and presentations using MS Office.
• Possess good communication and problem-solving skills.
• Highly disciplined, self-oriented and proactive behaviour that can work with minimal supervision.
• Comfortable working in a fast-paced environment and handling multiple inquiries.
• Remuneration Package: Basic + Commission + Petrol Card
• Office location: Kinrara Industrial Park, Puchong. This position requires occasional travel for client visits.