Executive Sales

Role & responsibilities

Appointing CFA, Sales Representatives and Distributor after scouting local markets and taking feedback

Implementing monthly sales plan along with sales schemes

Forwarding inputs for next months sales plan and sales forecast to ASMs

Collecting competitor pricing and send it to Commercial department

Collecting & preparing sales data regarding primary & secondary sales

Analyzing secondary sales on a weekly basis

Studying distributor wise performance data and submit to ASM

Taking stock data from distributors and arriving at the secondary sales

Visiting the distributor/trade market

Monitoring pricing (Price to Trade/Retailer) and PTD (Price to distributor)

Approach new retailers to buy & regular interaction with the retailers

Convince the outlet to by all SKUs & check visibility of the products in all stores

Cold calling for getting new distributors & distributor evaluation and short listing

SR appointment, train & guide SR in market & ensuring the team receives incentive

Collect daily report of SR, Review of achievement & tracking the performance

Coordinate ATL & BTL activities

Collect & convey competitors scheme, new launch & price information and recommend changes in own scheme

Decide where to push the SRs to increase coverage