Executive / Senior Executive Campaign (E-commerce)

Position Executive / Senior Executive

Department – E-commerce (Campaign)

Location – Noida, UP

Mandatory Experience: Amazon Ads Campaign Management

Job Summary

The Executive / Senior Executive, Campaign (E-commerce), will be responsible for planning, executing, monitoring, and optimizing advertising campaigns across leading e-commerce marketplaces, including Amazon and Flipkart. The role requires hands-on experience in managing online advertising campaigns, keyword optimization, budget planning, performance analysis, and driving product visibility, traffic, and sales through marketplace advertising platforms.

Company Overview

It is the fast-growing, Made-in-India company shaping the future of the LED lighting and electrical solutions industry. With over a decade of industry experience, Company offers 1000+ product categories across residential, commercial, and industrial applications, supported by a state-of-the-art 2,00,000 sq. ft. manufacturing facility in Noida and a strong network of 12,000+ retailers across India. Our portfolio extends beyond lighting to include wires & cables, modular switches, switchgears, water heaters, and electrical accessories, enabling us to provide a complete electrical ecosystem to our customers.

Innovation, quality, and continuous improvement are at the heart of everything we do. Our in-house R&D capabilities and NABL-accredited laboratory ensure that our products are rigorously tested and developed in line with leading industry standards, including BIS, ISO, and RoHS.

Our strong industry presence is reflected in approvals from 10 Maharatna and 9 Navratna organizations, along with partnerships with leading organizations such as ONGC, HPCL, NTPC, Indian Oil, Huawei, Tata Projects, and OYO.

Key Responsibilities

• Plan, execute, monitor, and optimize paid advertising campaigns across Amazon, Flipkart, and Quick Commerce platforms (Blinkit, Zepto, Swiggy Instamart, BigBasket, etc.) to drive traffic, sales, and profitability.
• Develop campaign strategies, allocate budgets, forecast advertising spends, and optimize bids, keywords, audiences, and placements to maximize ROAS while maintaining target ACoS and TACoS.
• Manage Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display, and DSP where applicable), Flipkart Ads, and Quick Commerce advertising platforms to enhance product visibility and business growth.
• Plan and execute product launches, seasonal promotions, festive campaigns, brand-building initiatives, and marketplace-specific marketing activities aligned with business objectives.
• Continuously monitor campaign performance using key metrics such as ROAS, ACoS, TACoS, CTR, CPC, CVR, CAC, GMV, Revenue, and Sales Growth, taking corrective actions to improve campaign efficiency and profitability.
• Conduct keyword research, competitor benchmarking, market trend analysis, and A/B testing of creatives, bidding strategies, audiences, and campaign structures to improve advertising effectiveness.
• Collaborate closely with Category, Content, Catalogue, Pricing, Design, Sales, and Supply Chain teams to ensure campaign readiness, accurate product listings, promotional alignment, and inventory-aware advertising that avoids overspending on low-stock SKUs.
• Prepare regular campaign performance reports, dashboards, and actionable insights using marketplace analytics and reporting tools, while ensuring compliance with marketplace advertising policies and leveraging automation tools for continuous optimization.

Qualifications & Skills

• Graduate in any discipline.
• 3-6 Years of experience with Minimum 1-2 years of experience in Amazon Ads Campaign Management.
• Strong understanding of marketplace advertising, performance marketing, campaign planning, budget management, keyword research, bid optimization, and marketplace analytics.
• Proficiency in Advanced Microsoft Excel and Google Sheets for reporting and analysis.
• Working knowledge of e-commerce and marketplace tools such as Helium 10, Amazon Pi, SellerMate and other similar tools.