Executive / Senior Executive, Marketing

As part of the Marketing team, you will play a key role in executing marketing initiatives that enhance the mall’s visibility, shopper engagement, and tenant collaboration. This is a hands-on role that provides exposure to both marketing campaigns and casual leasing, making it ideal for passionate candidates who want to grow in the retail property industry. Your key accountabilities will include:

• Plan and execute integrated marketing and promotional campaigns for the mall to drive shopper traffic and tenant sales.
• Achieve assigned casual leasing revenue and occupancy targets.
• Support the mall’s market positioning, brand visibility and competitive differentiation.

Job duties:

• Plan and execute integrated marketing and promotional campaigns to drive shopper footfall, increase tenant sales and strengthen the mall’s brand presence.
• Engage and liaise with tenants, advertising agencies, contractors and event companies to ensure successful launches of campaigns and events.
• Ensure the smooth operation of casual leasing operations for advertising spaces, pushcarts and common areas, including handling enquiries, negotiating terms and coordinating execution to maximize occupancy and revenue.
• Coordinate with external vendors and agencies to ensure timely and quality execution of advertising and promotional initiatives.
• Support digital and social media marketing initiatives, including content coordination, posting schedules and engagement tracking.
• Monitor and analyse campaign performance, tracking KPIs, ROI, footfall and sales data to inform future initiatives.
• Manage administrative processes related to vendor and agency management, including agreements, purchase orders and payment processing.
• Support cross-functional collaboration to enhance shopper experience and tenant engagement.
• Support a customer centric culture and strive for operational excellence for self and within the team
• Perform related duties as assigned by your manager.

Requirements:

Education

• Diploma or Degree in Marketing, Communications, Business or related discipline.

Experience

• Minimum 1 to 3 years of marketing experience, preferably in a shopping mall, retail or ad agency environment.
• Prior casual leasing experience highly desirable.

Skills

• Marketing and event management skills.
• Familiarity with social media platforms and digital marketing.
• Good working knowledge of MS Office applications.
• Strong negotiation skills.
• Excellent communication skills for interaction with vendors, and internal teams.
• Excellent interpersonal skills and ability to interact with stakeholders at all levels.

Attributes

• Energetic and positive – brings enthusiasm and creativity to campaigns.
• Results-driven and meticulous – follow through on tasks and timelines to achieve set objectives.
• Able to work well independently and as part of a team.
• Able to manage multiple concurrent projects in a fast-paced environment.
• Proactive learner – willing to pick up new skills and adapt in a dynamic retail environment.
• Willing to work on weekends to execute events when required.

If the above profile sounds like you, please send us your CV for a detailed discussion.

We are an equal opportunity employer. Personal data provided by job applicants will be treated in strict confidence and used strictly in accordance with our Privacy Policy Statement for recruitment purpose only. A copy of the Statement is available on our website (LAML.com). Applicants who do not hear from us within 6 months may consider their applications unsuccessful.