Executive/ Senior Executive - Marketing

Job Responsibilities

Marketing Strategies, Plan & Execution

• Formulate and execute strategic marketing plans for new launches and ongoing projects to meet business plan
• Develop marketing initiatives to support sales team.
• Responsible in the development of all A&P materials
• Coordinate and liaise with the respective agency which include creative agency, digital agency, others on all ATL & BTL marketing items.
• Prepare, plan, monitor and coordinate marketing A&P budget and deliver all marketing activities within the set budget.
• To plan, source, negotiate and coordinate with the relevant suppliers, vendors, agencies to carry out the planned marketing events and activities.
• To plan and coordinate for pre and post sales launch.
• Propose, coordinate, and execute events, roadshows, exhibitions and marketing campaigns.

Digital Marketing & lead management

• Drive project awareness and lead generation efforts to meet set objectives
• Measure and track the impact of all marketing campaigns across events, social media, corporate communication, content portals, SEM registrations, and web presence.
• Identifying, testing, and scaling high-impact and emerging digital channels
• Recommend new channels for digital marketing that fit brand and larger acquisition strategy.

Market Research and Analysis 

• Conduct, monitor, and coordinate market research, external trends analysis, and market surveillance of property development to facilitate feasibility studies.
• Conduct market studies to keep abreast with the latest trends, consumer preferences, and pricing benchmarks.
• Developing in-depth understanding of major market segments through market research and project benchmarking.
• Analyze the effectiveness of each marketing initiative.
• Assess actual performance against benchmarks and take corrective actions as necessary.

Regulatory Compliance

• Responsible for statutory authorities' submissions, e.g., Developer License and Advertising Permit (DLAP) submission/renewal, 7F and NAPIC submission.

Qualification

• minimum 1 year of marketing experience for executive

• able to work in HQ, Sungai Besi

• at least possess a Diploma in Marketing / relevant qualifications