Executive - Social Media

Job Title: Social Media Executive

Experience: 1-3 Years

Location: Head Office, Hyderabad (Nacharam)

Department: Marketing

About Inkarp Instruments Inkarp is a well-established scientific instrumentation company, representing globally renowned brands in India for over 39 years. We cater to the research and industry sectors, providing high-quality scientific solutions across both pharma and non-pharma industries. Inkarp continues to grow and innovate, with a strong focus on customer satisfaction and service excellence.

Position Overview We are seeking a creative and results-driven Social Media Executive to enhance our brand's online presence and engagement across all our digital channels. The ideal candidate will manage and create compelling content, run our social platforms, generate fresh campaign ideas, leverage AI tools for efficiency, prepare presentations, and maintain automated reports and documentation to support our marketing goals.

Platforms You'll Manage Facebook, Instagram, LinkedIn (Business Page and one LinkedIn Profile), Twitter (X), YouTube, Google My Business (GMB), and our Newsletter.

Key Responsibilities

• Develop, implement, and manage social media strategies across all active platforms: Facebook, Instagram, LinkedIn (Business Page and Profile), Twitter (X), YouTube, GMB, and Newsletter.
• Create engaging content, including graphics, videos, and posts, to grow the brand's audience (with designer support where required).
• Plan, ideate, and execute social media campaigns to meet business objectives, contributing regular fresh campaign ideas.
• Use AI tools such as ChatGPT and Claude for content creation, ideation, copywriting, and workflow efficiency.
• Prepare monthly performance reports covering both overall account performance and individual post-level performance, with actionable insights.
• Prepare and maintain automated reports and documentation to streamline recurring reporting and keep records organized.
• Create professional PowerPoint (PPT) presentations for reports, campaign reviews, and internal/external use.
• Monitor and analyze social media metrics using analytics tools to track reach, engagement, and growth.
• Manage and maintain the Google My Business (GMB) page, including responding to reviews and keeping information up to date.
• Respond to comments, messages, reviews, and inquiries to foster active community engagement.
• Stay updated on social media trends, algorithms, and best practices to optimize strategies.
• Collaborate with the marketing team to align social media efforts with broader marketing goals.
• Handle video shooting and editing to create professional, engaging multimedia content (added advantage).

Requirements

• 1–3 years of experience managing multiple social media accounts (agency or in-house).
• Hands-on experience across Facebook, Instagram, LinkedIn, Twitter (X), YouTube, and GMB.
• Proficiency in using AI tools like ChatGPT and Claude for content and ideation.
• Ability to prepare clear, insightful monthly reports (overall and post-wise).
• Ability to prepare and maintain automated reports and documentation.
• Proficiency in preparing professional PowerPoint (PPT) presentations.
• Strong campaign ideation, writing, and creative skills.
• Proficiency in design software and basic video editing/shooting is an added advantage.
• Familiarity with analytics and scheduling tools.

Why Join Us? At Inkarp, you will have the opportunity to grow and sharpen your creative skills in a dynamic and innovative environment. Join us to work on exciting projects and contribute to a company that values creativity and excellence.

What We Offer

• A dynamic work environment in the scientific instruments industry.
• Opportunity to work on meaningful, technically rich content.
• Learning and professional growth opportunities.

How To Apply Send your resume to: [email protected] Subject: Application – Social Media Executive