Executive/ Sr. Executive

Job highlights

• Experience with email / SMS/WhatsApp marketing .

Location: Mumbai

Job Type: Full-time, Onsite

Who we are

At Beco, we re building a sustainable FMCG brand for the modern Indian consumer. With a fast-growing D2C business, we re looking for a Performance Marketing Executive to help us scale through smart, high-ROI campaigns. If you re someone who s excited by ROAS, funnels, and data-backed experimentation this is for you.

What you ll do

• Plan, launch, and optimize paid campaigns across Meta, Google, and other performance channels
• Track and improve key metrics like ROAS, CTR, CPA, CAC, and conversion rate
• Run A/B tests on creatives, copy, and targeting to continuously improve performance
• Work closely with the creative, content, and product teams to ensure campaigns align with brand and business goals
• Analyze campaign performance and turn data into clear, actionable insights
• Identify and test new channels or formats to scale D2C acquisition and retention

What we re looking for

• 1-3 years of hands-on experience in performance marketing, preferably for D2C or e-commerce brands
• Strong understanding of ad platforms (Meta Ads, Google Ads), analytics tools, and performance metrics
• Data-first mindset with a knack for optimization and experimentation
• Comfortable working in a fast-paced, results-driven environment
• Experience with email/SMS/WhatsApp marketing
• Working knowledge of GA4, Mixpanel, or similar tools
• Familiarity with Shopify and conversion funnel strategies

Behavioral Traits that Matter

• You re curious and self-driven - always testing, learning, and tweaking
• You have a strong bias for action - you don t wait to be told, you try and test
• You enjoy solving problems and are analytical by instinct
• You re collaborative and enjoy working with creative and product teams
• You take ownership and accountability for outcomes not just tasks