Executive/Assistant Manager, Partnerships

Company description:

Far East Hospitality Holdings Pte Ltd (Far East Hospitality) is an international hospitality owner and operator with a diverse portfolio of 10 unique and complementary brands of hotels, serviced residences and apartment hotels, including Oasia, Quincy, Rendezvous, Village, Far East Collection, A by Adina, Adina Hotels, Vibe Hotels, Travelodge Hotels and TFE Hotels Collection. We own more than 10 hospitality assets and operate a combined portfolio of more than 17,000 rooms under management across over 100 hotels and serviced residences in ten countries - Australia, Austria, Denmark, Germany, Hungary, Japan, Malaysia, New Zealand, Singapore and Switzerland - with more in our development pipeline.

Formed as a 70-30 joint venture in 2013 between Far East Orchard Limited (a listed company under Far East Organization) and The Straits Trading Company Limited, we in turn completed a 50-50 joint venture through our wholly-owned subsidiary Far East Hospitality Investments (Australia) Pte Ltd, with Australia's Toga Group to form Toga Far East Hotels (TFE Hotels).

Job description:

Responsibilities

We are looking for a commercially minded Senior Executive / Assistant Manager to lead partnerships and partnership marketing across our hotel and serviced residence portfolio. This role is responsible for identifying and growing partnerships that drive room night production, and for bringing them to life through campaigns, collateral and communications.

You will work closely with the Director, Loyalty and CRM, and with cluster, property, marketing and revenue teams, with clear accountability for monitoring, tracking and reporting partnership results.

Partnership Development & Management

• Identify, develop and manage partnerships with banks, travel, lifestyle, F&B, retail and other relevant brands, prioritising groupwide partnerships with strong potential to drive room night production in addition to brand visibility.
• Develop compelling partnership propositions, benefits and experiences that add value to our guests, moving beyond discount-led offers.
• Manage partnerships end-to-end, from opportunity identification and proposal development through to negotiation, activation and performance review.
• Develop joint campaigns and activations with partners, ensuring all agreed deliverables are executed effectively.
• Work with cluster and property teams so that property-level partnerships complement groupwide partnerships and build brand awareness for each cluster.
• Build strong relationships with external partners and with internal commercial, marketing, cluster and property stakeholders.

Customer Engagement & Partnership Marketing

• Develop and execute customer-facing campaigns and marketing initiatives to build awareness, participation and engagement with partnership offers.
• Develop campaign concepts, messaging and copy across seasonal, promotional and partner initiatives.
• Own campaign briefs and work with designers, agencies and internal teams to develop creative assets, collateral and communications.
• Ensure consistent brand expression and guest experience across digital, social, website, hotel and other relevant touchpoints.
• Manage the partnership marketing calendar and coordinate campaigns from concept through to launch.

Monitoring, Tracking & Reporting

• Manage the administration of partnership programmes with both internal and external stakeholders e.g submission of reports to partners for billing
• Maintain the Partnership Master List covering all contracted partners, including active partnerships, contract periods, offers, deliverables and production.
• Track room nights and revenue achieved by each partnership against agreed targets, and report on a regular cadence.
• Monitor campaign and partnership performance, flag underperformance early, and recommend whether to renew, renegotiate or exit.
• Prepare performance updates and recommendations for the Director, Loyalty and CRM and senior management.
• Maintain partnership agreements and supporting documents.

Requirements

• 3-5 years' experience in partnerships, marketing, brand, loyalty, hospitality, lifestyle or retail.
• Good understanding of branding, including aligning partner brands with Far East Hospitality in customer-facing communications.
• Strong partnership and relationship management skills, with the ability to negotiate commercial terms.
• Strong hands-on experience in campaign development and execution, including creative concepts, copy and marketing collateral.
• Comfortable working with multiple stakeholders, including external partners, cluster and property teams.
• Commercially minded and results-driven, with a focus on commercial elements
• Organised and detail-oriented, able to track, analyse and report performance, and to manage multiple initiatives from idea to execution.
• Experience in hospitality, travel, lifestyle or loyalty programmes is an advantage.