Executive/Trainee - Business development

Executive, Business Development & Solutioning

Location: Pune (Work from Office) | Experience: 1-3 years | Reports to: Co-Founder Business

About Amura

Amura Marketing is a growth marketing and martech company delivering end-to-end marketing and sales solutions to leading brands across the globe. Our philosophy, “Marketing Engineered,” brings together design, engineering, and technology. Led by engineers-turned-entrepreneurs, Amura is building a global name in digital marketing and marketing technology, with end-to-end AI-native automation across marketing and sales operations.

Role Overview

We are looking for a forward-thinking Business Development Executive with a strong hold on growth engineering and digital marketing, covering the latest levers such as AI integration, paid media, social media, SEO, AEO, etc.

The primary job is to build relationships with large Indian and global companies and advise them on creating personalized, one-on-one connections with their customers. You will understand client needs, design the right Growth Engineering, Marketing, and Martech solutions, and present them in a way that solves real business problems.

Growth engineering and digital marketing expertise and sales and proposal processes, are equally important in this role.

Key Responsibilities

1. Sales, GTM, and Relationship Building

• Identify, prospect, and qualify leads at large Indian and global companies, and build lasting relationships with them.
• Develop a working understanding of each prospect’s industry, sub-industry, and go-to-market (GTM) approach.
• Communicate effectively with senior stakeholders across the sales cycle, from first conversation to closure.
• Run client discovery: understand business objectives, challenges, and opportunities, and conduct needs assessments to identify gaps.
• Create proposals covering recommended strategies, tactics, timelines, and budgets.
• Present proposals clearly, articulating the value proposition and expected ROI.
• Manage the pipeline, follow-ups, and handoffs to delivery teams, and maintain CRM records.

2. Growth Engineering, Digital Marketing, and Solution Design

• Develop comprehensive growth engineering and digital marketing strategies aligned with client goals and industry best practices.
• Design integrated solutions across SEO, AEO, SEM, paid media, social media, content marketing, email marketing, and other digital channels.
• Use martech to enable personalized, one-on-one customer engagement for clients.

3. Latest Levers in Growth Engineering and Marketing

• Stay current on the latest growth engineering and marketing concepts, such as:
  • AEO / GEO (visibility in AI answer engines)
  • AI integration and AI-led workflows and automation across the marketing value chain
  • ABM (Account-Based Marketing)
  • Marketing automation and CRM-led lead nurturing
  • Full-funnel and North Star Metric-led planning
• Translate these levers into relevant, client-specific solutions.

4. Market Research and Competitive Analysis

• Research industry trends, benchmark against competitors, and identify opportunities for differentiation.
• Use insights to inform strategy and solution development.

5. Cross-Functional Collaboration

• Work closely with sales, marketing, creative, and technical teams to develop integrated solutions.
• Coordinate efforts to ensure seamless execution and delivery.

6. Thought Leadership

• Share insights internally and externally through blogs, webinars, conferences, and other channels.

Must-Have

• Sales and consultative skills: prospecting, relationship building, needs discovery, proposal creation, and client presentations.
• Understanding of GTM and industry dynamics, and the ability to apply them in client conversations.
• Excellent verbal and written communication, with confidence presenting to senior stakeholders.
• Working knowledge of growth engineering and digital marketing channels and tactics: SEO, AEO, SEM, paid media, social media, content, and email.
• Understanding of ABM and how ABM-led campaigns are strategized.
• Fair understanding of how AI and the latest technologies are integrated into the marketing value chain.
• Strategic thinking: the ability to develop innovative solutions aligned with client objectives.
• Strong analytical skills: analyzing data, interpreting metrics, and deriving actionable insights.
• Problem-solving skills: diagnosing issues and developing creative solutions, with close attention to detail.
• Business acumen: an understanding of business principles, marketing fundamentals, and financial concepts to drive measurable outcomes and ROI.
• Market research skills: research, competitive analysis, and industry benchmarking.
• Project management: prioritizing tasks, managing timelines, and coordinating cross-functional teams.

Good to Have

• Performance monitoring and optimization: tracking campaign performance and KPIs using analytics tools, and adjusting strategies to drive results.
• Results reporting and analysis: preparing reports and presentations on performance, ROI, and key metrics, with actionable recommendations.
• Familiarity with CRM and marketing automation tools.

Key Success Metrics

• Quality and relevance of growth engineering and marketing solutions designed for clients.
• Proposals developed and converted into engagements.
• Client satisfaction and retention.
• Contribution to thought leadership.

Interpersonal Attributes

• Team collaboration across sales, marketing, creative, and technical teams.
• Growth mindset with a commitment to continuous learning and adaptability.
• Self-driven, with a strong ownership mindset.