Expert Business Executive

This role will act as key member to the implementation of Expert Sales & Demand Generation Strategy across geographies assigned in line with the company’s overall business strategy

Responsibilities

• Prescription Generation: Drive favorable prescriptions/recommendations for assigned Expert brands through effective scientific engagement with HCPs.
• Secondary Sales Growth: Achieve targeted secondary sales growth at Expert Mapped Pharmacies (EMPs) for assigned brands.
• Business Development: Identify and capitalize on new business opportunities within the assigned geography, ensuring category penetration and adoption.
• KPI Compliance: Ensure 100% adherence to personal productivity KPIs:
• DIF 23
• 95% Coverage Compliance
• 10 DCA / 9 CCA monthly minimum
• Actively engage and build relationships with Key Opinion Leaders (KOLs) and Key Business Leaders (KBLs) via CMEs, RTMs, symposiums, conferences, and in-clinic interventions to drive recommendations and minimize de-recommendations.
• Reporting Discipline: Timely and accurate submission of tour plans, call reports, monthly reports, and attendance via the SFA App/geo-tagged reporting system.
• Collaborative Sales Execution: Coordinate with GT sales teams to ensure alignment on stock availability, activations, recommendation updates, and market feedback
• Leadership Behaviors: Demonstrate professional leadership by proactively managing conflicts, adhering to compliance standards and company policies, and maintaining open, transparent communication
• Regulatory Compliance: Strict adherence to all industry regulations, company SOPs, and governance protocols.
• Achieve Secondary Sales Targets at Expert Mapped Pharmacies (EMP) for assigned brands.
• Drive Prescription Market Share (RxMS) Growth for promoted brands, tracked via Rx Audit reports (e.g., IQVIA).
• Execute Sales Strategies: Align with national marketing plans while customizing for local market dynamics in line with overall strategy.
• Provide Competitive Intelligence: Systematically capture and share insights on competitor activities and market movements.
• Ensure Full Regulatory and Compliance Adherence in line with industry regulations, company policies, and SOPs

Requirements

• Preferred Qualification: Graduate in Pharmacy or Science.
• 2-5 years of overall work experience in Pharma/ Expert Sales in FMCG/ Consumer Healthcare
• Strong Commercial & Business Acumen
• Field Performance Management & Execution Excellence
• Market Analysis & Trend Identification
• Strong KOL Engagement & Relationship Management
• Data Integrity, Reporting Accuracy & Record Maintenance
• Highly Proactive & Results-Oriented
• Ownership Mindset with Initiative-Taking Approach
• Willingness for Extensive Travel
• Strong Communication & Stakeholder Management Skills
• Analytical Thinking, Problem-Solving, and Negotiation Skills