Export Business Development Manager

该职位来源于猎聘 Responsibilities

• Product & Market Strategy Responsibilities
• Developed overall product strategies and portfolio plans for ASSA ABLOY Entrance Systems China export business, with a strategic focus on emerging markets.
• Conducted in-depth market analysis covering industry trends, commercial landscape and market conditions, collected competitive intelligence and customer demands, and delivered data-driven insights to support regional business decision-making.
• Collaborated closely with global regional sales teams and local operating companies to align product layouts with local market requirements and competitive dynamics.
• Identified overseas market expansion opportunities for China-developed and China-sourced products to drive international business growth.
• Defined and iterated product roadmaps in line with regional business priorities, and formulated corresponding marketing strategies, sales targets and actionable execution plans.
• Product Development & Localization
• Define product requirements and drive development execution with R&D teams.
• Lead product localization initiatives, including cost optimization, certification compliance, and specification adaptation.
• Balance market needs, technical feasibility, and cost competitiveness to deliver successful products.
• Product Launch & Sales Support
• Drive Go-to-Market (GTM) activities, including value proposition development and pricing strategy.
• Support sales teams in customer engagements and key projects.
• Provide product training and sales tools to enhance commercial effectiveness.
• Product Lifecycle Management
• Monitor product sales performance, profitability, and customer feedback.
• Drive continuous product improvements, upgrades, and cost-reduction initiatives.
• Manage the product portfolio, including product introduction and phase-out decisions, to strengthen overall competitiveness.
• Cross-Functional & Regional Collaboration
• Act as the key interface between China-based functions and international sales organizations.
• Drive alignment among stakeholders to ensure timely product delivery and successful market launches.
• Compliance & Export Support
• Ensure products comply with applicable regulations, standards, and certification requirements in target countries.
• Support export delivery processes and related operational activities. Requirements:
• Bachelor’s degree or above, preferably in Engineering or a related field.
• 5–10 years of product management experience, familiarity with product localization for international markets.
• Strong business acumen with a good understanding of pricing, cost management, and profitability.
• Demonstrated ability to influence stakeholders without direct authority.
• Experience working in a multinational matrix organization.
• Experience supporting regional sales organizations, distributors, or internal business units across multiple countries.
• Fluent English communication skills
• Willingness to travel internationally as required.