External Communications Manager, Asia

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At WSP, you can access our global scale, contribute to landmark projects and connect with the brightest minds in your field to do the best work of your life. You can embrace your curiosity in a culture that celebrates new ideas and diverse perspectives. You can experience a world of opportunity and the chance to shape a career as unique as you.

About the role
We are looking for an experienced External Communications Manager to strengthen our profile and reputation across Asia.
Working with business leaders, technical experts and MarCom colleagues, you will turn our business priorities, projects, people and expertise into compelling external stories. You will lead regional media relations, thought leadership and market communications, activate integrated social campaigns, and maximise visibility through industry recognition and awards.
The role will also provide Chinese-language editorial and market communications expertise, particularly for Mainland China and Taiwan.

Key responsibilities

• Develop and deliver external communications plans aligned with Asia business and market priorities.
• Build relationships with key business, trade and industry media and drive proactive PR opportunities across priority markets.
• Develop compelling stories around projects, people, technical expertise, innovation and impact.
• Support thought leadership, leadership profiling, media enquiries, spokesperson preparation and reputation management.
• Create, edit and adapt high-quality English- and Chinese-language content for external audiences.
• Provide Chinese-language and market communications support for Mainland China and Taiwan.
• Localise and activate regional and global campaigns across Asia, including LinkedIn, WeChat, Facebook, Instagram where relevant.
• Integrate PR, social media, thought leadership, project storytelling and other channels to maximise external visibility.
• Monitor campaign and communications performance and translate insights into practical recommendations.
• Identify and coordinate priority local and regional awards and maximise communications opportunities from industry recognition.
• Monitor relevant media, industry and market developments and provide communications advice to stakeholders.

Requirements & qualifications

• Degree in Communications, PR, Journalism, Marketing, Business or a related discipline.
• Minimum 8 years' relevant experience in external/corporate communications, PR, media relations or integrated communications, ideally within a regional or multi-market environment.
• Strong media relations, writing, editing and storytelling capabilities.
• Excellent written and spoken English and Chinese; strong Simplified Chinese capability
• Good understanding of Asia's media, communications and business environment.
• Experience in thought leadership, executive profiling, corporate social media and integrated campaign activation.
• Ability to interpret communications performance and turn insights into recommendations.
• Strong stakeholder-management skills and confidence working with senior leaders and technical experts.
• Sound editorial judgement, cultural awareness and understanding of reputation and communications risk.
• Proactive, collaborative and well organised, with the ability to manage priorities across multiple markets.
• Experience in professional services, engineering, infrastructure, the built environment or another complex B2B sector is an advantage.

Imagine a better future for you and a better future for us all.
Join our close knit community of talented individuals who share your passion for making a positive impact. Our global team includes more than 83,000 employees, working together to make a difference in communities both close to home and around the world.
 
With us, you can. Apply today.
All applications will be treated in strict confidence and only be used for recruitment related purpose. Applicants not hearing from us within six weeks may consider their application filed for future reference. All personal data of unsuccessful applications will be retained for 12 months for future recruitment purpose and will be destroyed afterwards.