Fan Experience & Event Coordinator

Department: Marketing and Communications
Reports To: Event Marketing Manager

Position Summary
The Fan Experience & Event Coordinator is responsible for creating meaningful experiences that energize Tampa Bay, strengthen fan loyalty, and advance Tampa Bay Sun FC’s mission of empowering girls, elevating women, and transforming communities through soccer. Serving as the club’s expert on our fans, this role develops a deep understanding of fan behaviors, preferences, and motivations to inform engagement strategies and create experiences that inspire lasting connections.

This position leads fan engagement initiatives including Kids Club, Theme Nights, match-day entertainment, promotions, supporter relations, and community activations, while collaborating across departments to ensure a seamless and memorable fan experience. The Fan Experience & Event Coordinator champions a fan-first culture and continuously seeks innovative ways to grow audiences, deepen engagement, and build the next generation of Tampa Bay Sun FC supporters.

Responsibilities

• Become the club’s subject matter expert on our fans – who they are, what they value, and how they engage – using fan feedback, data, and market trends to inform programming, events, and engagement strategies while championing a fan-first culture across the organization.
• Develop, execute, and grow fan engagement programs, including Kids Club, Theme Nights, supporter initiatives, and other experiences designed to deepen fan loyalty and attract new audiences.
• Lead the planning, development, and execution of seasonal, match-day, and community-based promotions that create memorable experiences and strengthen emotional connections to Tampa Bay Sun FC.
• Coordinate mascot and street team operations, including appearances, activations, and promotional efforts that extend the club’s reach throughout the Tampa Bay area
• Oversee all pre-game and in-game entertainment, promotions, giveaways, contests, activations and fan engagement elements to ensure an exceptional match-day experience
• Collaborate with schools, youth organizations, community groups, and strategic partners to expand fan development initiatives and create meaningful community connections
• Partner with Marketing, Ticketing, and Corporate Partnership teams to support integrated campaigns and fulfill sponsor activations tied to fan engagement initiatives
• Serve as the primary liaison for fans and supporter groups, building strong relationships and ensuring a best-in-class fan experience
• Track fan feedback, engagement metrics, attendance trends, and event performance, providing actionable insights and recommendations to continuously improve the fan experience
• Identify emerging trends and innovation fan engagement strategies across sports and entertainment, bringing new ideas and best practices to Tampa Bay Sun FC

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• Passion for sports, entertainment, and creating memorable experiences that build
• lasting relationships with fans
• Strong understanding of fan engagement strategies
• Excellent interpersonal, verbal, and written communication skills with the ability to engage effectively with fans, community partners, sponsors, and internal stakeholders
• Highly organized with exceptional attention to detail and the ability to manage multiple projects, deadlines, and priorities in a fast-paced environment
• Creative thinker with strong problem-solving skills and the ability to bring new ideas and innovative approaches to fan engagement
• Experience coordinating events, activations, promotions, or community programs from concept through execution
• Comfortable analyzing fan feedback, attendance trends, and engagement metrics to evaluate success and recommend improvements
• Ability to work nights, weekends, and holidays, including all home matches and club events as required
• Proficiency in Microsoft Office, Google, and familiarity with CRM, ticketing, email marketing, or project management platforms is preferred
• Positive attitude, team-first mentality, and commitment to fostering an inclusive, fan-first culture aligned with the mission and values of Tampa Bay Sun FC
• Positive attitude, team-first mentality, and commitment to fostering an inclusive, fan-first culture aligned with the mission and values of Tampa Bay Sun FC

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.