Field Coach Trainer

JOB OBJECTIVE

Drive store performance by coaching and developing Beauty Advisors (BAs) to deliver best-in-class skincare and beauty consultations. Equip BAs with the knowledge, selling skills, and customer engagement techniques to understand consumers’ skincare and beauty needs, recommend suitable products and solutions, and ultimately drive sales and customer satisfaction.

KEY RESPONSIBILITIES

1. Drive Sales & Deliver Best-in-Class Skincare and Beauty Consultation

• Coach BAs to provide professional and personalised skincare and beauty consultations based on customers’ needs, concerns, preferences, and lifestyle.
• Guide BAs in effectively identifying and understanding customers’ skin concerns, product needs, and beauty preferences.
• Coach BAs on communicating product features, benefits, usage, and suitable product solutions in a clear and engaging manner.
• Strengthen BAs’ consultative selling and customer engagement skills to enhance the overall in-store customer experience and conversion.
• Identify sales and consultation opportunities at store level and provide practical coaching to help BAs maximise these opportunities.
• Monitor BA performance and provide actionable feedback to improve sales performance, product knowledge, consultation quality, and selling effectiveness.

2. Build Store Business & BA Capabilities

• Work closely with the BA Education Manager and Beauty Area Manager (BAM) to develop store growth strategies and BA capability-building plans.
• Assess the strengths and development areas of individual BAs and establish targeted coaching plans accordingly.
• Conduct on-the-job coaching, observation, role-play, and real-time feedback to enhance BAs’ skincare and beauty consultation capabilities.
• Coach BAs on effective product recommendation techniques, cross-selling, upselling, and solution-based selling.
• Support BAs in applying product knowledge and brand guidelines effectively during customer consultations.
• Share store-level insights, customer feedback, and BA performance observations with relevant stakeholders to support continuous improvement.

3. BA Management & Development

• Identify the development and training needs of BAs across assigned stores.
• Work closely with the respective Sales Executive to develop and implement individual and store-level BA coaching plans.
• Partner with the BA Education Manager and Sales Executive to identify capability gaps and recommend appropriate development initiatives.
• Track BA development progress and provide regular feedback on improvements, challenges, and areas requiring further support.
• Foster a strong learning culture among BAs and encourage continuous improvement in product knowledge, consultation skills, customer engagement, and sales capabilities.
• Support the implementation of training and development initiatives to ensure BAs consistently meet expected brand, service, and sales standards.