Field Enablement Principal

• Snowflake is seeking a Field Enablement Business Partner to serve as the Chief Activation Officer for both our Account Executive and Customer Experience organizations
• Embedded within key field leadership teams, you operate as a strategic partner who diagnoses capability gaps tied to business outcomes, translates complex technical and product knowledge into compelling learning experiences, and designs programs that make the field more capable, whether that means closing a deal or architecting a technical solution
• This role sits at the intersection of technical depth and sales craft
• You build hands-on labs and technical content that SEs can use the next day, and you design methodology-grounded sales training that sharpens AEs’ sales skills
• You are the connector between Product, Marketing, Field Engineering, and Field Sales, and the person who makes sure capability actually changes
• Act as a strategic enablement business partner for Sales, Services Delivery, and Sales Engineering leadership alike, diagnosing skill gaps tied to business outcomes, prescribing targeted interventions, and measuring whether capability actually changed
• Own programs end-to-end, spanning ideation, content creation, delivery, measurement, and iteration. This includes program management, stakeholder communications, and learning design
• Translate technical product releases, industry use cases, and company focus areas into consumable materials for both technical and non-technical field audiences
• Diagnose field needs through data signals (Gong, Salesforce, leadership conversations, PM roadmap, etc.), then classify and prioritize gaps with evidence
• Design activation experiences by choosing the right modality: hands-on or self-serve lab, AI-powered learning, peer learning session, coaching, or live workshop. Then measure behavior change, not just completion
• Build technical content directly, including product demos, architecture walkthroughs, and competitive technical positioning, reducing SME burden and raising content quality
• Deliver sales skills training grounded in frameworks such as value selling, MEDDPICC, and discovery excellence, developing field ability to lead complex, multi-stakeholder sales cycles
• Curate and quality-gate all enablement content, validate AI-generated outputs for accuracy and audience fit, maintain a source of truth for your domains, and feed quality signals back to Product Marketing
• Act as the mini-CLO for your programs and constituents, serving as the consulting partner to local and regional field leaders and delivering localized programming where global programs fall short
• Scale what works, capture local wins, package them, and propagate them to the broader field organization
• Collaborate with Onboarding to shape and continuously refine the everboarding program based on real field signals and new hire readiness data

Benefits

• Comprehensive health insurance plans
• Health savings accounts
• Robust retirement plans
• Life and disability insurance
• Weekly online lunch and learns
• Virtual workout classes
• Ergonomic work-from-home equipment
• On-demand mental health and wellness programs
• Fertility benefits and family planning resources
• Generous time-off and various leave plans
• Onsite and Remote Work
• Employee discounts and pre-tax selections
• New hire equity + Employee Stock Purchase Plan (ESPP)
• Quarterly bonus or commission program- Experience working in fast-changing environments requiring strategic thinking, resourcefulness, agility, and results-oriented decision-making
• Bachelor’s degree required
• 10+ years of related experience with a focus on enterprise software, field enablement, technical product marketing, solution engineering, or a combination
• Snowflake experience strongly preferred; SnowPro Core or SnowPro Advanced certification is a plus
• Strong consultative skills to conduct discovery with field leaders, diagnose root causes, create targeted solutions, and facilitate workshops that drive action
• Deep technical expertise: hands-on proficiency in SQL, Python, and data platforms (OLAP/OLTP, data engineering, data science workflows)
• Fluency in selling and process methodologies (value selling, MEDDPIC, etc.) and the ability to design training that changes how reps sell, not just what they know
• Skilled in learning design and measurement (e.g., Kirkpatrick framework), enablement tooling (LMS, CMS, Gong, Salesforce), gamification, and multi-stakeholder program management
• Understanding of complex sales cycles, you can walk in the shoes of an AE navigating a multi-stakeholder deal, an SE building a proof of concept, and Services Delivery working through implementation
• Ability to build technical content from scratch: demo environments, hands-on labs, architecture diagrams, competitive battle cards, etc
• Exceptional communication and presentation skills; ability to influence without authority across Product, Marketing, Sales, and Engineering