Field Event Manager

Who you are

• 4+ years in field marketing or event marketing at a B2B technology company, with ownership of a multi-country European program rather than execution of someone else's
• Deep event craft: you can walk us through a run of show, tell us what you check at 4pm before a 6pm start, and describe the last thing that went wrong and how you covered it
• Genuine EMEA market knowledge: you know how buyer behavior, venue norms, and attendance expectations differ between the markets you have worked in
• A real pipeline orientation. You have carried or contributed to a number and can talk about cost per qualified attendee without flinching
• Evidence of strong sales partnership, including how you handled a seller who wanted something you thought was a bad idea
• Comfort operating semi-autonomously with a headquarters in another time zone, and the initiative that requires
• Practical fluency with GDPR as it applies to event data and marketing consent
• AI-native working habits: you use AI to remove operational load and can show us how
• Experience launching a region from zero at an early-stage or US-headquartered company
• Additional European languages
• Experience running events for a technical or developer audience alongside enterprise buyers
• Conference sponsorship negotiation with major European technology events
• Experience running executive roundtables for senior technical leaders in multiple countries

What the job involves

• This is our first dedicated field marketing hire in Europe. You will build the EMEA program from a near-blank page: deciding which markets matter first, what formats work in each, and how a fast-moving American AI infrastructure company earns credibility with European enterprise buyers who will not be rushed
• You own the regional program, not just its logistics. That means the strategic call about London versus Paris versus Amsterdam versus Munich, the choice between a hosted dinner and a conference presence, and the judgment about what a room of senior technical buyers in each market will actually attend. You will execute all of it to a high standard, often as the only marketing person in the country
• The operating reality matters here. You will work across time zones with an SF-based team, navigate local vendors and contracts, and handle the regulatory and cultural differences that make European field marketing distinct from a US playbook copied across the Atlantic
• This role is based in-person in London, with regular travel across EMEA and periodic trips to our San Francisco HQ
• Own the regional plan: market prioritization, format mix, account coverage, and quarterly sequencing. Build it with EMEA sales and defend it with a pipeline rationale. Success is measured by program quality and by pipeline sourced and influenced across the region
• Own every event from concept to wrap in multiple countries: venue, vendors, catering, production, invitations, run of show, on-site management, and the local details that differ market to market. Success is measured by attendance of the right people and by execution that never becomes the story
• Own the working relationship with EMEA sellers: target accounts, invitation strategy, in-deal events, and the choreography that turns a conversation into a next meeting. Success is measured by meetings generated and by seller demand for your programs
• Own what happens after the event: lead capture, timely handoff, and the follow-up motion in partnership with Lifecycle Marketing and Marketing Ops, including consent and data handling under GDPR. Success is measured by conversion from attendee to qualified opportunity
• Own budget, vendor contracts and negotiation in multiple currencies, and the practical compliance layer: GDPR consent capture, invoicing, and local requirements. Success is measured by program impact per dollar and by clean data practices
• Own the documented approach that future European hires will inherit: what works by market, vendor relationships, and the local knowledge that would otherwise live only in your head
• Use AI to compress the operational load: targeting, personalized outreach at scale, vendor and market research, translation support, run-of-show generation, and post-event summarization. One person covering a continent only works if the busywork is automated
• What Success Looks Like
• A credible EMEA program exists where none did, with the right buyers in the room
• EMEA sellers actively request and co-own events because they see the pipeline
• Every event has a follow-up motion that runs on time and handles consent correctly
• We know which European markets deserve more investment and which do not, based on evidence
• Execution quality is high enough that logistics are invisible, in every market
• The playbook you build makes the next European hire faster than you were