Field Events Coordinator

Position Title: Field Events Coordinator

Employment Type: Full Time, Exempt

Location: Houston, TX, Onsite

Compensation: $50,000-$65,000

Reports to: Director of Marketing

COMPANY OVERVIEW

For nearly 30 years, Bowtech has been a leader in premium archery equipment, delivering innovative products trusted by hunters, target shooters, and outdoor enthusiasts around the world. Guided by our motto, Refuse to Follow® , we are committed to quality, craftsmanship, and creating exceptional experiences for the communities we serve. Proudly manufacturing our products in the USA, we foster a culture built on respect, teamwork, and continuous improvement. Whether you share a passion for archery and the outdoors or are simply eager to learn and contribute, we invite you to become part of our supportive and dedicated team.

POSITION OVERVIEW

The Field Events Coordinator will be responsible for executing and supporting branded field events, dealer activations, and grassroots marketing initiatives for Bowtech Archery, Diamond Archery, and Black Gold Premium Accessories. The position will serve as a mobile extension of the marketing and sales teams by hauling and managing branded event trailer, supporting key consumer events, and assisting Territory Managers with dealer engagement while traveling throughout assigned regions.

This position will play a critical role in elevating brand presence in the field through professional event execution, direct consumer interaction, dealer relationship support, and real-world product engagement.

Based on seasonal schedules, this position will spend significant time traveling to events and dealer locations throughout the year.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Field Event Execution & Brand Representation:

• Haul, set up, tear down, and manage branded trailers, displays, and event assets at consumer and dealer events
• Serve as the on-site brand representative at key events including Total Archery Challenge, Dealer events, Consumer shoots and grassroots activations, Trade and promotional events
• Support execution of experiential marketing initiatives designed to increase consumer engagement and product awareness
• Ensure all event assets, displays, signage, and products are organized, maintained, and presented at a premium level
• Coordinate logistics related to travel, event setup, inventory management, and product transportation
• Assist with product demonstrations, consumer education, and brand storytelling in the field
• Capture and communicate event feedback, dealer insights, and consumer trends back to the marketing and sales teams
• Work closely with marketing to ensure event execution aligns with current campaigns and product launches
• Assist with event photography, video capture, and social content gathering when applicable
• Maintain event inventory and coordinate replenishment needs

Event Logistics Lead:

• Coordinates planning, communication, set-up and management of organization-sponsored events.
• Responsibilities include:
• Lead strategy w/ sales and marketing teams, and planning for annual events execution
• Attend shows on behalf of the brands as needed
• Primary liaison with external resources/vendors
• Manages events budget for all shows/events for all brands
• Secures the following:
• Booth space
• Show services (carpet, electric, rigging, AV, etc.)
• Hotel rooms
• Attendee badges
• Travel support
• Responsible for the management of shipping of physical booth to event destinations with booth companies and reps
• Act as the main point of contact for clients and vendors during the event.
• Responsible for creation and distribution of event information to broader teams
• Recaps events and make suggestions for future planning gathered and presented after each event
• Maintain inventory of all assets, and review annually- Propose changes or updates as needed
• Lead process for product needs for show- Secure products from the factories for all events

Dealer & Territory Sales Support:

• Support Territory Managers by visiting dealers within travel regions surrounding scheduled events
• Assist with merchandising, display setup, dealer training, and retail support initiatives
• Help strengthen dealer relationships through consistent field presence and support
• Deliver marketing materials, event information, and product updates to dealers as needed
• Coordinate with Territory Managers to identify opportunities for additional dealer visits and market support while traveling

MINIMUM QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Event Management, Business, or related field preferred
• 3–5 years of experience in event marketing, sales support, dealer relations, field marketing, or related role
• Experience towing trailers and operating event or mobile marketing assets preferred
• Must possess a valid driver’s license and maintain a clean driving record
• Ability to travel extensively, including weekends and extended periods on the road
• Strong organizational, communication, and problem-solving skills
• Must be comfortable interacting directly with consumers, dealers, sales representatives, and event staff
• Ability to work independently while managing multiple responsibilities simultaneously
• Experience within the outdoor, hunting, archery, or sporting goods industry preferred

WHY JOIN BOWTECH?

At Bowtech, we are passionate about innovation, quality, and teamwork. We offer a collaborative culture where employees have the opportunity to make an impact, develop professionally, and support products trusted by archers around the world. Whether you're an experienced industry professional or eager to grow your skills, Bowtech provides an environment where people can succeed together.

EQUAL EMPLOYMENT OPPORTUNITY

Bowtech is an equal opportunity employer and is committed to creating an inclusive workplace where everyone feels welcome and valued. We welcome applicants from all backgrounds and experiences and make employment decisions based on qualifications, merit, and business needs.