Field Execution & Coaching Associate

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Job title: Field Execution and Coach Associate

Department: Marketing - Retail Activation

Location: Firenze - Toscana, Italy

Reporting to: RETAIL ACTIVATION MANAGER

Role: Permanent

Annual Base Salary: EUR 33,500 – 44,450 gross/year.

Field Execution and Coach Associate (Firenze / Toscana)

• Supports the implementation and stabilization of the 121 execution model by ensuring that field execution standards are consistently applied, observed and reinforced.

• The role operates primarily on the field and acts as the operational extension of RAM2, contributing to execution excellence through real on-field observation, structured coaching support, capability reinforcement, and fact-based feedback to support 121 improvements.

• Identify execution and capability gaps, translating field observations into actionable coaching priorities and improvement opportunities.

As the Field Execution and Coach Associate in the area of Marketing, you will:

• Conduct regular on-field visits observing real execution across channels.
• Observe promoters and agency coordinators during live activities without pre-selection.
• Support structured coaching practices through 121 agencies coordinators and provide direct coaching when required.
• Deliver micro-enablement interventions such as modeling and role plays.
• Provide qualitative insights to RAM2 to support Weekly Focus Review and corrective actions.

Requirements

• Strong on-field observation and coaching capability
• Ability to work with execution standards and checklists
• Clear, factual communication style
• Comfort working in ambiguous or resistant environments
• Strong discipline and accountability mindset
• 3–5 years of experience in field activation, retail execution, sales support or similar roles
• Experience working with external agencies or outsourced field forces
• FMCG or structured retail environment preferred
• University degree preferred
• Italian and English
• High mobility required with frequent travel across assigned regions
• Regular presence on the field (majority of working time)
• Flexibility to adapt schedules based on operational needs

Recruitment process:

Thank you very much for your interest in the role. You are welcome to apply.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.