Field marketer

Job summary

The Field Marketer is responsible for driving the sales, distribution, visibility, and market penetration of Kaldi Africa Ltd's coffee and related products across hotels, restaurants, cafés, supermarkets, retail outlets, distributors, wholesalers, and open markets.

Min Qualification: OND Experience Level: Entry level Experience Length: 1 year Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Lagos, Nigeria

Job descriptions & requirements

Responsibilities:

• Drive sales and distribution of Kaldi Africa Ltd’s coffee and related products across assigned territories.
• Identify and develop new business opportunities with hotels, restaurants, cafés, supermarkets, retail outlets, wholesalers, distributors, and open-market traders.
• Visit existing and potential customers regularly to promote products, take orders, and build strong business relationships.
• Ensure products are properly displayed, adequately stocked, and highly visible at customer locations.
• Increase market penetration and brand awareness through effective field marketing activities and product promotion.
• Monitor competitor activities, pricing, promotions, and market trends and provide timely reports to management.
• Negotiate orders, pricing, and promotional arrangements within approved company guidelines.
• Follow up on customer orders, deliveries, payments, and outstanding issues to ensure smooth transactions.
• Work closely with distributors and retailers to improve product availability and sales performance.
• Conduct product presentations, sampling, and promotional activities where required.
• Collect customer feedback and communicate market insights to the sales and marketing team.
• Maintain accurate records of customer visits, sales activities, orders, prospects, and market developments.
• Meet and exceed assigned sales, distribution, and market coverage targets.
• Prepare regular field activity and sales reports for management. Ensure all marketing and sales activities comply with company policies and brand standards.

Requirements:

• Minimum of OND in Marketing, Business Administration, Sales, or a related field.
• Proven experience in field marketing, sales, business development, or a similar role, preferably within the FMCG, food, beverage, or coffee industry.
• Strong ability to identify and develop new business opportunities.
• Excellent communication, negotiation, and customer relationship management skills.
• Ability to generate orders, achieve sales targets, and maintain existing customer accounts.
• Good knowledge of the local market, customer networks, and distribution channels.
• Ability to conduct regular customer visits and work effectively in the field.
• Strong follow-up skills, particularly for orders, payments, and customer issues.
• Ability to monitor competitors, pricing, promotions, and market trends.
• Strong reporting and market intelligence-gathering skills.
• Self-motivated, target-driven, and able to work with minimal supervision.
• Good organizational and time-management skills.
• Willingness to travel extensively within assigned territories.
• Proficiency in Microsoft Office and basic sales/CRM reporting tools is an added advantage.
• Must possess a valid means of transportation or be able to move efficiently within the assigned territory.