Field Marketer

Lead Field Marketer

Are you interested in working more than just a roofing and siding company? G Fedale is a trusted partner dedicated to excellence in every aspect of our work. We are the one of the fastest growing roofing and siding companies in the tri-state area. Repeated voted as top work places in Delaware. With a legacy spanning 18 years, we have established ourselves as a leader in the industry, serving residential and commercial clients with top-quality craftsmanship, exceptional customer service and unwavering integrity.

Summary:

The Lead Field Marketer generates leads, develops and maintains key relationships, and leads a team of field marketers to drive new business opportunities. Reporting directly to the CEO, this role offers strong career trajectory with significant potential to advance into a broader corporate leadership position as the team expands.

Essential Duties and Responsibilities:

• Seeks to generate leads where projects are active. Visits neighborhoods where the Company has active projects to canvass the area. Identifies homes with potential needs and meets with homeowners one-on-one to explain the value of the Company’s products and services.

• Seeks leads where storm damage may have occurred. Identifies neighborhoods that may have had storm damage where the Company does not have a current presence. Identifies homes with visible storm damage and meets with homeowners one-on-one to explain the value of the Company’s products and services.

• Tarp roofs on homes. Follows the approved script and protocol when speaking with a homeowner who is in need of a tarp to protect against storm damage. Tarps the roof as requested and fill out the tarp worksheet and send it to the Insurance Coordinator.

• Collect Samples and ITEL’s. Pull shingles and siding samples and tarp. Bring samples to the Insurance Coordinator for processing.

• Perform Insurance scope sheet and inspections. Completes necessary scope sheets for roof, siding, and interior and upload to CRM. Take pictures of all required items and upload to CRM

• Adjuster Meetings/Ladder Assist. Meet insurance adjusters on site when needed to review damage and update information from meeting to CRM.

• Attempt to Repair. Preform repair attempts and document with pics and videos and upload all information into CRM

• Takes photos of before, during, and after worksites. Documents the progress being made on homes and the value being added to the property.

• Contacts potential customers one-on-one by visiting neighborhood homes. Visits homes in target neighborhoods to contact new homeowners. Knows and can deliver the marketing message.

• Leaves promotional material when a homeowner is not available. Ensures every home visit has either a personal contact or leaves material to review.

• Manages and participates in trade/home shows and events that showcase the Company's products and services. Plans, organizes and prepares for events. Delivers the Company’s marketing message and collects homeowner’s contact information at public events.

• Provides feedback to management on the results of lead generation. Maintains up-to-date records, data entry, and reporting of activities. Provides feedback to management on relationship development and identifies opportunities for additional impact or results.

• Leads and grows the field marketing team. Demonstrates strong executive leadership potential by guiding, training, and expanding the team to increase outreach and performance, with clear path toward high-level leadership opportunities across the organization.

Requirements:

• A high school diploma or equivalent. A college degree is a plus.

• 1-2 years of experience working in sales. Retail experience is a plus.

• Familiarity with multi-station phone systems, voice mail, and transferring calls.

• Basic 4-function math skills: addition, subtraction, multiplication, and division.

• Familiarity with using computers and a service-oriented CRM software.

• Excellent customer service skills, including the ability to keep calm and be clear with challenging Customers, staff, and vendors.

• The perseverance to keep pursuing solutions even when Customers, staff, or vendors are not cooperative.

• Strong oral and written communications skills when interacting with customers, staff, management, or vendors.

• Strong abilities to multi-task, prioritize activities, and react quickly to changing information.

• A valid driver's license with no restrictions on driving for company-related business.

Benefits:

We offer comprehensive and competitive benefits to employees (and their Families) such as medical, dental, vision, life insurance, short-term, long-term disability and a plethora of other coverages. In addition, we also offer a matching 401K to eligible employees.

Physical demands:

The ability to walk around an office, warehouse, or neighborhood, climb and descend stairs, work in a seated position at a desk for hours at a time, stand at a trade/home show for hours at a time, drive to and from offsite meetings, operate computers and phones, open/close file cabinets, bend/stand as necessary, set up and lift and carry up to 80 pounds.

EEO statement:

G. Fedale General Contractors is an Equal Opportunity Employer. We embrace diversity and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics when making hiring decisions. All employment is decided on the basis of qualifications, merit, and business need.