Field Marketing Manager

Department: Marketing

Reports To: Field Marketing Director

Employment Type: Full-Time

Compensation: Base pay $40,000 with earning potential up to $70,000 with commission and bonus structure.

Position Summary

The Field Marketing Manager is a hands-on people leader responsible for driving regional field marketing success through dealer relationship development, event marketing, and lead generation strategy execution. This role manages the Field Marketing Lead Generation team while actively participating in dealer visits, trade shows, and consumer events.

The ideal candidate thrives in a flexible, travel-heavy environment, balances strategic oversight with on-the-ground execution, and excels at building relationships both externally with RV dealers and internally with Sales and Call Center leadership.

This position requires frequent travel, including evenings and weekends, and is not based in a single city.

Key Responsibilities

Team Leadership & Management

• Directly manage 2 FTE Field Marketing Lead Generation staff (may include multiple part-time employees)
• Recruit, onboard, train, coach, and evaluate field marketing staff
• Set expectations for professionalism, brand representation, lead quality, and event execution
• Create staffing plans for shows, expos, and regional events
• Provide hands-on support at events as needed, including setup, teardown, and lead generation

Field Marketing & Event Execution

• Oversee and participate in traveling shows, expos, and industry events
• Ensure event displays are professional, clean, organized, and fully stocked
• Monitor multi-day events to maintain brand standards and operational consistency
• Ensure compliance with company policies, safety expectations, and travel requirements
• Represent the company with professionalism, enthusiasm, and strong customer engagement

Dealer & Partner Relationship Management

• Build new relationships with RV dealers across the assigned region
• Maintain existing dealer relationships through regular in-person visits and digital outreach
• Coordinate with Sales leadership to align dealer activity with sales initiatives
• Attend industry-relevant trade shows and dealer events
• Act as a primary field point of contact for dealer-related marketing efforts

Lead Generation & Performance Oversight

• Ensure high-quality lead generation aligned with Sales and Call Center needs
• Monitor lead flow, quality standards, and follow-up coordination
• Identify opportunities to improve field marketing effectiveness and efficiency
• Provide regular reporting and insights to the Field Marketing Director

Schedule & Travel Expectations

• Flexible schedule with evening and weekend work required
• Extensive regional travel; role is not location-bound

Qualifications & Requirements

• High school diploma or equivalent required
• Previous experience in field marketing, sales, event marketing, or related leadership role preferred
• Proven experience managing employees or teams
• Clean driving record
• Ability to travel extensively and work non-traditional hours
• Strong organizational, communication, and leadership skills
• Comfortable working independently while maintaining alignment with leadership