Field Marketing Manager

Who you are

• The ideal candidate is both a team player and a self-starter - someone who is hands-on, relationship-driven, and passionate about taking projects from concept to flawless execution, with a strong feel for the nuances of the DACH market
• Minimum of five (5) years experience delivering enterprise Field Marketing and channel marketing excellence
• Fluency in German and English (written and spoken); additional DACH market knowledge is a strong advantage
• Highly knowledgeable about demand generation and marketing best practices
• Results–oriented with a passion for performance measurement and analytics
• Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand
• Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees
• Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets
• Experience developing regional and channel plans to support account-based marketing
• Demonstrated ability to build highly effective working relationships with sales and marketing
• Ability to travel up to 40% of the time across the DACH region and wider EMEA
• Bachelor’s Degree with a Marketing or Business focus preferred, but not required
• Minimum of five (5) years experience delivering Field Marketing excellence
• Ability to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements for DACH audiences
• Strong understanding of content creation to target audiences with tailored messaging
• Experience in segmentation analysis, budgeting and building business cases
• Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
• Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI
• How to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)
• Experience with Asana, Splash, Salesforce, Marketo, and/or other predictive analytics tools preferred
• Integrated marketing content creation and implementation experience
• Ability to understand the company and product pitch and execute it in the field
• Convey information to a wide variety of internal and external audiences
• Write and deliver marketing-quality emails, presentations and collateral
• Exceptional event planning skills - including experience managing event contracts, BEO specifics, and creating experiences that set Cyera apart
• Recruitment planning for events and execution excellence
• Operates with flexibility, urgency, and a “can-do” attitude in a fast-paced, high-growth environment
• Ability to expertly manage multiple projects simultaneously, meet tight deadlines, and adapt quickly to shifting priorities
• Communication and influence – must be energetic and passionate with ability to expertly lead cross-functional teams to achieve regional marketing goals
• Ability to evaluate and navigate complex problems with multiple, evolving variables
• Revenue generating mindset must be core to your thinking and be second nature to you. You should feel ownership of the pipeline - wins and losses - just like our sales team
• Consider yourself a member of the regional sales team - not just a catalyst, but a key member of the team

What the job involves

• In this role, you’ll develop and execute integrated, multi-touch programmes including events, digital campaigns, and partner co-marketing initiatives
• You’ll gain first-hand experience in how a fast-growing company builds a world-class brand across the EMEA region, executing field and channel marketing programmes that directly support our sales and partner ecosystem in Germany, Austria, and Switzerland
• Field & Channel Marketing Execution:
• Develop and deliver integrated regional marketing programmes to build pipeline and brand awareness across the DACH region (Germany, Austria, Switzerland)
• Work closely with sales leadership and partner teams to ensure marketing initiatives align with territory plans, sales objectives, and pipeline goals
• Support the execution of joint marketing initiatives with channel partners and alliances - including co-branded events, digital campaigns, and demand generation activities
• Campaigns & Events:
• Plan and manage high-impact regional events - from conferences and roadshows to partner summits and webinars - ensuring flawless execution and measurable ROI
• Coordinate logistics, budgets, and post-event follow-up to maximise engagement and pipeline creation
• Channel Enablement:
• Develop and manage co-marketing and partner enablement activities to drive adoption, brand alignment, and joint revenue growth
• Create and share marketing toolkits, campaign templates, and enablement resources tailored for partner use in the DACH region
• Collaboration & Measurement:
• Partner with sales and business development teams to ensure lead follow-up, tracking, and conversion are optimised
• Measure and report on field and channel marketing performance, tracking key metrics such as engagement, conversion, velocity, and ROI
• Content & Messaging:
• Adapt and localise global messaging for regional relevance, ensuring it resonates with DACH audiences - including German-language adaptation where appropriate
• Contribute to the creation of compelling campaign copy, partner assets, and digital marketing content