Field Marketing Manager

• You will be responsible for supporting the West Enterprise Acquisition Sales Team in developing and managing field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close
• This position will collaborate closely with Snowflake’s sales, sales development and campaign marketing teams to plan and execute activities
• In addition, you must successfully collaborate with a variety of individuals and teams as well as manage numerous projects simultaneously, in a dynamic environment. The ideal candidate is a self-starter with a natural curiosity to learn and to explore
• Develop and execute regional field marketing programs and events that drive pipeline, support sales objectives, and increase customer and prospect engagement
• Plan and manage end-to-end execution of field events, including customer events, executive programs, hospitality experiences, webinars, roadshows, and third-party industry events
• Partner closely with Sales leadership to align field marketing strategies with regional business priorities and pipeline goals
• Collaborate with Alliances, Partner Marketing, and other cross-functional teams to support strategic sponsorships and joint go-to-market initiatives
• Manage event logistics, vendor relationships, budgets, inventory, staffing, and onsite execution to ensure a high-quality attendee experience
• Create and execute event promotion and follow-up strategies to maximize attendance, engagement, and pipeline generation
• Establish event goals and success metrics, track campaign performance, and report on pipeline contribution, ROI, and business impact
• Manage and maintain the regional field marketing budget, ensuring efficient allocation of resources and spend
• Build strong relationships with internal stakeholders, external partners, and vendors to support successful program execution
• Develop creative marketing programs and event strategies that address regional business challenges and drive measurable results
• Maintain clear and consistent communication with sales and marketing stakeholders throughout the planning, execution, and post-event lifecycle

Benefits

• Comprehensive health insurance plans
• Health savings accounts
• Robust retirement plans
• Life and disability insurance
• Weekly online lunch and learns
• Virtual workout classes
• Ergonomic work-from-home equipment
• On-demand mental health and wellness programs
• Fertility benefits and family planning resources
• Generous time-off and various leave plans
• Onsite and Remote Work
• Employee discounts and pre-tax selections
• New hire equity + Employee Stock Purchase Plan (ESPP)
• Quarterly bonus or commission program- Demonstrates creative spark as expressed in ideas for messaging, creative design, etc
• Ability to maintain an optimistic, approachable, and self-starter attitude
• 2-3 years of B2B field marketing experience, with deep expertise supporting acquisition and net-new logo motions
• Embodies strong organizational skills, ability to anticipate the needs of sales
• Strong project management, time management, and execution skills
• Able to work independently and dedicate a minimum of 40 hours/week
• Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)
• General verbal and written communication skills
• Must be legally authorized to work in the United States without restriction
• Proven success in managing field marketing programs and relationships with large enterprise sales organizations
• Knowledge of using marketing tools like Marketo, Salesforce, wordpress
• Bachelor’s Degree in Marketing, Communications, or similar field
• This position requires a hybrid work schedule requiring 3 days per week in office