Field Marketing Manager

We’re seeking a Field Marketing Manager to bridge the gap between sales and marketing in one of the most competitive cannabis markets in the country. This role focuses on elevating retail execution, increasing sell-through, and driving account success across Michigan while overseeing a team of field marketing specialists.

You will serve as the key link between the internal sales organization and retail partners, ensuring that every store visit, product launch, and marketing activation aligns with broader business goals. If you understand how to drive product movement, support sales teams, build strong retail relationships, and lead with presence in the field, this role offers significant impact and growth opportunity.

What You’ll Do

Support Sales Growth

Partner with Account Executives to develop and execute go-to-market strategies across priority accounts.

Strengthen Retail Relationships

Build and maintain long-term partnerships with store leadership, buyers, and budtenders to drive loyalty and performance.

Own Your Market

Conduct regular retail visits to identify opportunities, provide hands-on support, and ensure consistent execution.

Drive Retail Excellence

Assess stock levels, optimize displays, and ensure product visibility and presentation meet brand standards.

Audit, Capture, Communicate

Document displays, promotions, and in-store activations while delivering clean, actionable reporting to internal stakeholders.

Lead the Field Team

Hire, train, and manage a team of field marketing specialists. Develop route plans, assign goals, and drive accountability and performance.

Activate Marketing Initiatives

Ensure marketing materials, signage, and promotional assets are deployed accurately and maintained across accounts.

Educate Retail Staff

Lead product education sessions and provide ongoing training to store teams to improve product knowledge and conversion.

Deliver Market Insights

Provide competitive intelligence, customer feedback, and retail insights to inform sales and marketing strategy.

Track Performance

Maintain accurate CRM reporting of visits, events, and activations to ensure territory performance is measurable and transparent.

What You’ll Need

• Must be 21+ with a valid driver’s license and reliable transportation
• Based in Michigan
• Deep understanding of the Michigan cannabis retail landscape
• Prior cannabis industry experience or strong familiarity with cannabis culture and compliance highly preferred
• 3+ years of field marketing, trade marketing, or sales support experience (cannabis or CPG preferred)
• Experience managing field teams or brand ambassador programs
• Strong leadership, communication, and relationship-building skills
• Highly organized with strong reporting and time management abilities
• Comfortable working a flexible schedule, including evenings and weekends
• Able to lift 40 to 50 pounds and provide hands-on retail support

You’re a Fit If You

• Communicate confidently with buyers and retail staff
• Enjoy building processes and teams from the ground up
• Thrive in fast-moving, field-based roles
• Lead with integrity, accountability, and a solutions-oriented mindset
• Want long-term growth in a high-performance cannabis organization

Compensation & Benefits

Compensation will be discussed during the interview process and is based on experience, skills, and internal alignment. This is a full-time, exempt position offering a comprehensive benefits package that may include:

• Paid time off including vacation, sick time, and holidays
• Health, dental, and vision insurance
• 401(k) with employer match
• Life insurance
• Employee assistance program
• Product and service discounts

Equal Opportunity Employer

We are committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, or any other characteristic protected by applicable law. Employment is contingent upon the successful completion of a background check and any required regulatory screening.