Field Marketing Manager

Who you are

• If you’re a self-starter with a passion for B2B marketing and are interested in building the market presence of a unicorn SaaS company in one of the largest and most dynamic regions in the world, this could be the role for you
• Minimum 2+ years in B2B SaaS marketing, with a proven track record in demand generation, field marketing, and event management
• Strong leadership skills with experience in building and managing teams
• Good knowledge of the digital space
• Experience with marketing automation and CRM tools (for example, HubSpot, Marketo, Eloqua, Pardot, Salesforce)
• Excellent oral and written communication skills, with the ability to create and pitch compelling marketing materials; strong creative problem-solving skills
• Extraordinary attention to detail
• Excellent event planning and execution skills
• The ability to maintain a positive attitude and thrive in a fast-moving environment

What the job involves

• We are expanding our marketing presence across 25 countries and are now looking for our Field Marketing Manager, Northern Europe
• You might be expecting an eye-catching, mesmerising job description full of start-up jargon — after all, we’re a Sequoia and Riverwood-backed company with an awarded woman CEO and a global team that takes diversity very seriously. But what matters most to us is action – we are underdogs who believe in the power of doing
• So, we asked our VPs of Marketing, Regional Marketing Managers, Country Managers and Sales Teams what they expect from our Senior Marketing Manager, Northern Europe — and this is what they told us
• Build and own the marketing strategy and execution for the UK, Benelux & Nordics, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates
• Manage all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR
• Own the event marketing programme calendars, organising both Insider One-led events and external industry events; manage all aspects of the projects, from speaker recruitment to logistics
• Create locally relevant assets to support sales and campaigns — for example, case studies, whitepapers, and guides
• Work closely with sales to measure programme performance and lead quality
• Act as the go-to for your market, providing insight on trends, unmet needs, and opportunities to deliver greater value to clients by extending company offerings
• Identify emerging markets and market shifts whilst staying fully aware of new products and competitive status. Develop and implement fresh sales/marketing initiatives, strategies, and programmes to capture key demographics
• Present marketing, revenue, and realistic forecasts to the management team
• Collaborate with Marketing, Sales Operations, Sales Engineering, and Sales Enablement functions to ensure alignment and success
• Maintain a clean, up-to-date pipeline and forecast accurately – after all, marketing and demand-gen is a balancing act!