Field Officer

1. Position Details

Designation: Field Officer – Techno Marketing
Reporting To: Area Sales Manager / Zonal In-charge
Location: Assigned Territory
Experience: 0–3 years (Cement / Building Materials Industry preferred)
Qualification: H.S/Diploma in Civil (Preferred)
Department: Techno Marketing

2. Role Purpose

The Field Officer – Techno Marketing is responsible for generating and converting IHB (Individual House Builder) leads at the construction stage, creating product awareness through technical engagement, and supporting sales growth through site-level interventions and coordination with sales and technical teams.

3. Key Responsibilities

• Generate and convert IHB leads through dealer and site visits.
• Conduct daily site visits and engage with masons, contractors and IHBs.
• Coordinate with engineers for site demonstrations and technical support.
• Visit Gram Panchayat, Block offices and home loan departments regularly.
• Upload and track leads through prescribed CRM / Google Forms.
• Support branding and product awareness initiatives.
• Escort IHBs to dealer counters and ensure product conversion.

4. Key Result Areas (KRA)

Number of IHB leads generated and converted

• Site visits and technical demonstrations conducted
• Dealer counter conversion support
• Market coverage and product visibility
• Timely and accurate reporting

5. Roadmap of Success (First 12 Months)

· 0–3 Months: Territory familiarization, product training, lead generation initiation
4–6 Months: Consistent lead conversion, dealer coordination, visibility improvement
7–9 Months: High conversion efficiency, strong PR with influencers
10–12 Months: Sustained contribution to sales growth and market penetration

6. Annual Success Plan (FY)

Achieve assigned IHB conversion targets

• Support sales team in achieving territory volume goals
• Improve brand recall at site level
• Maintain structured and disciplined field reporting

7. Competency Framework

Functional Competencies:

• Basic technical knowledge of cement and construction
• Lead generation and site engagement skills
• Understanding of rural and semi-urban markets

Behavioural Competencies:

• Result orientation
• Communication and interpersonal skills
• Field discipline and ownership

8. Company Profile

Set up and promoted by first generation entrepreneurs more than a decade ago, Amrit Cement Limited (ACL) today is one of the leading manufacturers of cement with a Pan-India presence and a particularly strong foothold in the North East Indian market.

Website: https://www.amritcement.com/about/company-profile/

Address :6th Floor, Trinity Tower, 226/1, Acharya Jagadish Chandra Bose Rd, Sreepally Ballygunge Kolkata, West Bengal-700020

Pay: ₹17,000.00 - ₹18,700.00 per month

Benefits:

• Health insurance

Work Location: In person