Crystal Group
Field Sales Executive
Skills
12 days ago
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Important information
Contract type:
Permanent, Freelance / Contract, Temporary
Location:
Odisha, India
Work mode:
Onsite
Published on:
15 October 2026
What they need
Role Summary:
We are looking for a strongly driven Field Sales Executive to generate new business in Bhubaneswar and surrounding markets. You will identify and approach prospects who need temperature-controlled logistics, build relationships with decision-makers, and convert leads into long-term customers. This is a hunter role with a strong focus on on-ground prospecting and closing.
Key Responsibilities:
- Identify and develop new business opportunities across target segments such as dairy, ice cream, frozen foods, meat and poultry, seafood, fruits and vegetables, pharma and healthcare and e-commerce or retail distributors.
- Conduct daily field visits, cold calls and walk-ins to manufacturers, distributors, traders, processors, exporters and institutions.
- Pitch the company’s cold storage, reefer transport and distribution services, and explain their value and compliance benefits.
- Prepare and share quotations, proposals and rate cards in coordination with the operations and pricing teams.
- Negotiate commercial terms and close deals within company pricing guidelines.
- Coordinate with operations for customer onboarding, trial shipments and smooth service handover.
- Build and maintain a healthy lead pipeline, and update all leads, visits and follow-ups in the CRM or sales tracker.
- Follow up on payments and customer feedback to support retention and repeat business.
- Track competitor offerings, pricing and market trends in Odisha and share insights with management.
- Represent the company at trade events, industry meets and local business forums.
- Achieve monthly and quarterly targets for new client acquisition, lead conversion and revenue.
Qualifications and Experience
- Graduate in any discipline (BBA/MBA in Sales or Marketing preferred).
- 2 to 6 years of field sales or business development experience, preferably in logistics, cold chain, warehousing, FMCG distribution, pharma distribution or transportation.
Skills and Competencies:
- Strong prospecting, negotiation and closing skills.
- Good communication in Odia, Hindi and English.
- Good understanding of the Bhubaneswar, Cuttack and Odisha business landscape.
- Basic knowledge of cold chain concepts (temperature ranges, reefer vehicles, pallet storage, FSSAI and pharma storage norms) is an advantage.
- Comfortable with MS Office, WhatsApp Business and CRM tools.
- Self-motivated, target-oriented and able to work independently.
- Professional presentation and a strong customer-service mindset.
Other Requirements:
- Willingness to travel within Bhubaneswar and nearby districts as needed.
Key Performance Indicators (KPIs):
- Number of new client visits and meetings per week
- Qualified leads generated per month
- Lead-to-customer conversion rate
- New business revenue and volume booked
- Pipeline quality and CRM discipline
- Customer onboarding and retention
Pay: Up to ₹600,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Application Question(s):
- Are you currently doing field sales for Cold chain?
- What cold chain business have you brought in this year?
- Are you currently staying in Bhubaneswar or willing to relocate to Bhubaneswar?
- What is your Current CTC?
- What is your expected CTC?
- What is your Notice Period?
- Are you from Cold chain industry? If not, please do not apply.
Work Location: In person
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