Field Sales Representative

About the Role

We are looking for a Field Sales Executive to drive sales and market development for our lubricants and automotive products. The candidate will be responsible for dealer and distributor visits, customer acquisition, market expansion, order generation, and relationship management within the assigned territory.

Candidates with experience in lubricants, tyres, auto parts, batteries, automotive aftermarket, or related industries will be preferred.

Key Responsibilities

• Conduct regular field visits to dealers, distributors, retailers, workshops, garages, mechanics, and other potential customers.
• Generate new sales and achieve assigned monthly and quarterly sales targets.
• Identify and develop new dealers, distributors, retailers, and B2B customers.
• Generate regular orders from existing customers and channel partners.
• Develop and maintain strong relationships with dealers, retailers, mechanics, workshops, and distributors.
• Expand the company's market presence and customer network within the assigned territory.
• Ensure adequate product availability and visibility in the market.
• Identify new business opportunities and potential markets.
• Understand customer requirements and recommend suitable products.
• Follow up on leads, quotations, orders, payments, and outstanding amounts.
• Monitor competitor products, pricing, schemes, promotions, and market activities.
• Collect market feedback regarding products, pricing, customer preferences, and competitor activity.
• Support dealer/distributor onboarding and business development activities.
• Coordinate with the internal sales and operations teams for orders, dispatches, stock availability, and customer requirements.
• Maintain daily field visit records and submit regular sales and market reports.
• Ensure timely collection and follow-up of outstanding payments, wherever applicable.
• Participate in product demonstrations, promotional activities, dealer meets, and market campaigns.
• Achieve territory-wise sales, collection, and customer acquisition targets.

Preferred Industry Background

Candidates with experience in any of the following industries will be preferred:

• Lubricants / Engine Oils
• Tyres / Tyre Sales
• Automotive Spare Parts / Auto Parts
• Automotive Batteries
• Automotive Aftermarket
• Auto Accessories
• Industrial Lubricants
• Automotive Components / Related Products

Required Skills

• Good communication and interpersonal skills.
• Strong field sales and customer acquisition skills.
• Ability to develop relationships with dealers, distributors, retailers, workshops, and mechanics.
• Basic understanding of the automotive aftermarket and local market.
• Strong negotiation and convincing skills.
• Target-oriented and result-driven approach.
• Good follow-up and lead-conversion skills.
• Ability to identify new business opportunities.
• Willingness to travel extensively within the assigned territory.
• Self-motivated and capable of working independently.
• Basic knowledge of MS Office and sales reporting.

Eligibility

• Graduate in any discipline preferred.
• 1–4 years of relevant field sales experience.
• Experience in lubricants, tyres, auto parts, batteries, automotive products, or related industries preferred.
• Freshers with strong communication and sales aptitude may also be considered.
• Candidates should be comfortable with daily field visits and territory travel.
• Two-wheeler and a valid driving licence would be preferred.

Key Performance Indicators (KPI)

• Achievement of monthly sales targets.
• Number of new dealers/distributors acquired.
• New customer acquisition.
• Daily/weekly market coverage.
• Order generation and secondary sales.
• Dealer and retailer activation.
• Customer retention and repeat business.
• Collection and outstanding follow-up.
• Territory sales growth.
• Market and competitor feedback.
• Number and quality of productive field visits.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person