Field Sales Representative

Job Title: Field Sales Executive

Location: Lucknow, Uttar Pradesh

Employment Type: Full-Time

Department: Sales & Business Development

Job Overview

We are seeking a motivated, high-energy Field Sales Executive to drive business growth by acquiring new retail customers, building strong relationships with channel partners, and increasing distribution reach. In this role, you will be the face of the company in the field, responsible for visiting retail outlets, demonstrating products, generating orders, and meeting aggressive daily and monthly sales targets.

Key Responsibilities

• Market Coverage & Distribution: Conduct regular field visits to retail outlets, kirana stores, wholesalers, and supermarkets within the assigned territory to expand product distribution.
• Order Generation & Sales Targets: Meet and exceed daily, weekly, and monthly sales targets by converting prospective leads into active outlets and managing order booking.
• Relationship Management: Build and maintain strong, long-term relationships with existing retailers, distributors, and key decision-makers.
• Product Demonstration & Display: Ensure optimal product visibility at retail locations (POS displays, shelf placement, and promotional material installation).
• Market Intelligence: Gather and report field insights, competitor pricing, promotional activities, and market trends to the Regional Sales Manager.
• Payment & Order Processing: Coordinate timely order fulfillment with the logistics/warehouse team and ensure payment collection as per company credit policy.
• Daily Reporting: Log daily route plans, outlet visits, sales orders, and collection status using the company CRM/mobile app.

Qualifications & Skills

• Education: Higher Secondary (10+2) or Bachelor’s degree in any discipline.
• Experience: 1–3 years of proven field sales experience (FMCG, Food & Beverages, or Consumer Goods sector preferred; freshers with strong communication skills may apply).
• Local Knowledge: Thorough understanding of local retail routes, markets, and geography.
• Communication & Negotiation: Excellent verbal communication, persuasive selling, and negotiation skills.
• Tech-Savvy: Familiarity with smartphone sales tracking apps/CRMs for order logging and location check-ins.
• Mobility: Must possess a valid driving license and a two-wheeler for daily route coverage.

Key Performance Indicators (KPIs)

• Daily Outlet Coverage: Number of retail visits per day.
• Target Achievement: Monthly revenue vs. target.
• Billed Outlets: Number of active buying outlets vs. total universe in assigned territory.
• New Outlet Addition: Number of new outlets onboarded per month.
• Collection Efficiency: On-time collection of payments against outstanding bills.

Compensation & Benefits

• Salary: Competitive fixed salary + attractive monthly incentive structure based on target achievement.
• Growth: Fast-track career growth opportunities to Territory Sales Manager roles based on performance.

Pay: ₹10,000.00 - ₹32,000.00 per month

Work Location: In person