Field Sales Representative

Job Title: Field Sales Representative

Territory: Fort Myers

Location: 85% On the Road, 15% Onsite

Reports To: Sales Manager

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Position Overview:

The Field Sales Representative is responsible for building strong relationships with retail partners, increasing brand awareness, and driving product sell-through across assigned territories. This role involves in-person visits to stores, client communication, and supporting marketing and merchandising efforts. The Field Sales Rep plays a vital role in representing Safa Goods and partner brands with professionalism and enthusiasm.

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Essential Duties and Responsibilities:

The primary duties of the position include, but are not limited to:

• Travel to retail stores and assigned accounts within the territory to promote and sell Safa Goods products
• Build and maintain strong relationships with store managers, buyers, and staff
• Conduct product education, present promotions, and assist with merchandising and displays
• Monitor in-store inventory levels and communicate restocking needs to internal teams
• Track sales performance and account activity, submitting regular field reports
• Open new business opportunities and assist in onboarding new retail accounts
• Research and plan daily routes to maximize efficiency and coverage based on account needs and sales goals
• Provide insight on market trends, competitor activity, and customer feedback
• Maintain a professional, positive, and proactive presence while on the road

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Required Qualifications:

• High school diploma or equivalent required
• Retail sales experience
• 1+ years of experience in a route sales role
• Sales ability with an assertive, positive, and persistent style
• Ability to self-source leads through networking and research
• Ability to work independently and manage a fast-paced, high-volume workload
• Valid and current driver’s license
• Must be at least 25 years of age to meet company vehicle insurance requirements and product handling policies

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Preferred Qualifications:

• Experience in the alcohol, tobacco, and/or vape industry
• Experience in c-store sales
• Bilingual is a plus

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Physical Requirements:

• Must be able to lift and carry sample cases or product boxes up to 60 lbs
• Frequent driving, entering/exiting vehicle, and walking into multiple retail stores per day
• Regular standing, bending, and reaching to merchandise or display product
• Exposure to various weather conditions, including heat, humidity, and rain, while traveling between stores and accessing store locations
• Extended periods of sitting while driving between locations

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Schedule:

• Full-time, Monday to Friday
• Overtime as needed; weekends as needed

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Additional Notes:

• Field Sales Representatives are required to come onsite at least once per week for a 1–2 hour meeting with their manager