Finance Lead – FP&A & Accounting

About the role

The Finance Lead – FP&A & Accounting will manage the day-to-day finance function for a coffee brand start-up, working closely with the founders. The role requires responsibility for financial planning, accounting, management reporting, cash flow, inventory and profitability analysis, financial controls, and preparation of clean and fully reconciled records for year-end reporting. The right person should be equally comfortable going into QuickBooks to investigate a transaction and sitting with the founders to explain why margins moved, where cash is going, and what action should be taken next.

Key responsibilities

• Prepare annual budgets, monthly forecasts, cash flow projections, scenario planning, and performance variance analysis to support strategic and operational decision-making
• Maintain accurate books of accounts, record and reconcile all financial transactions daily, and ensure timely month-end and year-end closing
• Process payroll accurately, manage CPF/SDL and other statutory obligations, and ensure timely compliance with all regulatory requirements
• Prepare monthly Profit & Loss, Balance Sheet, Cash Flow statements, and management reports, including KPI dashboards, profitability analysis, and actionable financial insights
• Manage supplier invoices, customer invoicing, payment processing, collections, expense classification, and cash flow optimisation
• Reconcile weekly inventory movements, monitor inventory valuation, and analyse sales performance across Shopify, Shopee, Lazada, TikTok Shop, Amazon and other sales channels
• Monitor product costs, landed costs, gross margins, operating expenses, and identify opportunities to improve profitability and cost efficiency
• Maintain disciplined financial records across QuickBooks and Microsoft OneDrive, ensuring every financial transaction is supported by appropriate documentation
• Establish and maintain robust financial controls, improve accounting processes, recommend automation opportunities, and ensure the integrity and accuracy of financial data across systems
• Prepare fully reconciled financial records for annual reporting and support statutory filings with ACRA, IRAS, and other Singapore regulatory authorities

About you

• 5+ years of progressive accounting and finance experience, ideally including Finance Manager, Financial Controller, FP&A Manager or equivalent responsibility
• Strong hands-on accounting knowledge with ability to investigate and correct the books
• Strong FP&A capability, including budgeting, forecasting, cash-flow planning
• Advanced working knowledge of QuickBooks Online
• Strong understanding of P&L, Balance Sheet, Cash Flow, working capital and management reporting
• Experience with inventory, COGS, landed-cost and product-margin accounting
• Experience with ecommerce, retail, FMCG or consumer-product businesses strongly preferred
• Experience reconciling ecommerce marketplaces and payment platforms is highly advantageous
• Strong Excel / Google Sheets analytical capability
• CPA, CA, ACCA or equivalent qualification preferred

Interested? Please send your CV and your answers to the questions below to: [email protected]

1. Tell us about a role where you independently owned the monthly close and management reporting process. What reports did you prepare, what issues did you typically identify, and how did you explain the results to management?
2. Describe your hands-on experience with QuickBooks Online, including reconciliations, Chart of Accounts, month-end close, and any process improvements or automations you introduced.
3. Give an example of how you used financial data to influence a business decision — for example around cash flow, product profitability, inventory, costs, or budgeting. What did you identify and what action followed?
4. What is your expected monthly net payout in PHP for this full-time remote contractor role?