Financial Controller - FMCG D2C

Role Overview

We are seeking a mission-driven, articulate Chartered Accountant to join as our *Financial Controller* and become a key member of the leadership team. This is a *foundational hire* you will *set up the entire finance and accounts function from scratch*, build the team, design processes, and partner directly with the CEO to drive profitable growth.

Ideal for a CA who thrives in startup environments, is passionate about building systems, and wants to be at the heart of a Shark Tankbacked brand scaling rapidly in FMCG/retail.ng-start-bengaluru

Experience:* CA with 4-6 years post-qualification experience (PQE)

Monthly Revenue Scale:* ~2 crore/month (24+ crore ARR)

Salary- 20 to 24 LPA plus ESOPs.

Location-Gurgaon

Detailed JD:

young CA (3-6 years experience including some Audit Experience):

Job Title: Finance Controller (FC) - CFO Track

Company: FMCG D2C Brand (~25 Cr revenue, Shark Tankfunded, high-growth trajectory) Location: Gurgaon

Reports to: Founder / CEO Team: Individual contributor initially, building out a team as the function scales

About the Company

We are a fast-growing FMCG D2C brand with strong product-market fit, celebrity-backed funding (Shark Tank), and an ambitious growth roadmap. As we scale toward our next round of funding, we're building out our core leadership team — starting with finance.

The Opportunity

This is a rare opportunity for a young, ambitious CA to build an entire finance and controllership function from scratch — not inherit one. You'll move from execution to ownership fast, working directly with the founders and playing a hands-on role in shaping the company's valuation story ahead of its next funding round.

Key Responsibilities

Finance Function Set-Up

• Build the finance and controllership function from the ground up — systems, processes, controls, and reporting frameworks
• Set up MIS, budgeting, and forecasting frameworks suited to a fast-scaling D2C business
• Implement financial controls and SOPs across procurement, inventory, sales, and D2C/marketplace operations

Financial Planning & Analysis

• Own P&L, cash flow, and working capital management across online and offline channels
• Build unit economics models (CAC, LTV, contribution margin) by SKU, channel, and platform
• Support founders with data and analysis on pricing, margin, and channel profitability decisions

Compliance & Governance

• Ensure statutory compliance — GST, TDS, ROC filings, and other regulatory requirements
• Set up audit-ready books and processes in anticipation of due diligence for future funding rounds
• Manage relationships with auditors, tax consultants, and banking partners

Fundraise & Investor Readiness

• Prepare financial models and investor MIS to support fundraising
• Support due diligence processes during future funding rounds
• Build a finance function credible enough to withstand institutional investor scrutiny

Business Partnering

• Act as a hands-on finance partner to the founding team, not just a back-office function
• Provide data-backed recommendations on inventory planning, channel mix, and growth investments
• Track and report key business metrics (D2C, marketplace, offline retail) to leadership

What We're Looking For

• Qualified CA with 3–6 years of post-qualification experience
• Prior exposure to E-commerce, D2C, Retail, or FMCG — Big 4 audit background with relevant client exposure also considered
• Strong grip on financial reporting, compliance, and working capital fundamentals; willingness to build unit economics and MIS from scratch
• High energy, entrepreneurial mindset — comfortable with ambiguity and building a function with minimal handholding
• Strong communication skills to work directly with founders and external stakeholders (investors, auditors, banks)
• Prior startup or high-growth company exposure is a strong plus, though not mandatory

Why Join Us

• Rare opportunity to build and own the finance function of a brand with proven product acceptability and marquee investor backing
• Direct, high-visibility role working with founders — fast track to a CFO-level position as the company scales
• Significant upside as the company grows toward its next valuation milestone
• Steep learning curve with real ownership, not a siloed reporting role