FMCG Brand Manager

Job Title:FMCG Brand Manager – TWG Tea / Bacha Coffee
**Company Overview:**V3 Group is a global leader in luxury lifestyle and wellness, managing world-renowned heritage brands including TWG Tea and Bacha Coffee. We are committed to delivering exceptional experiences, fine craftsmanship, and timeless quality across our global retail and FMCG distribution channels.
**Job Summary:**We are seeking a dynamic, strategic, and result-oriented FMCG Brand Manager to drive the growth, positioning, and market penetration of our luxury tea and coffee FMCG portfolios. You will oversee brand strategy, end-to-end product marketing campaigns, trade marketing execution, and new product development (NPD) to enhance brand equity and drive revenue across retail, e-commerce, and global distribution channels.
Key Responsibilities:

• Brand Strategy & Positioning: Develop and execute comprehensive short- and long-term FMCG brand strategies to strengthen market presence while maintaining the brand's luxury identity.
• Campaign & Trade Marketing: Conceptualize and execute integrated marketing campaigns, promotional strategies, and trade marketing initiatives tailored for key retail accounts, travel retail, and distribution partners.
• Product Management & NPD: Collaborate cross-functionally with R&D, Packaging, and Supply Chain teams to oversee end-to-end new product developments, seasonal collection launches, and packaging innovations.
• Market & Consumer Insights: Analyze market trends, competitor activities, consumer behavior, and sales performance to identify new business opportunities and optimize campaign ROIs.
• Cross-Functional Collaboration: Partner closely with Sales, PR, Digital Marketing, and Supply Chain teams to ensure seamless inventory planning, consistent brand messaging, and effective channel execution.
• Budget & P&L Oversight: Manage the FMCG marketing budget efficiently, ensuring optimal allocation across channels and tracking marketing performance against key sales metrics.

Key Requirements:

• Bachelor’s Degree in Marketing, Business Administration, or a related discipline.
• Minimum 4–6 years of brand management or product marketing experience within the FMCG, Food & Beverage, or Luxury Consumer Goods sector.
• Proven track record in executing successful brand campaigns, product launches, and trade marketing strategies.
• Strong commercial acumen with solid experience in analyzing market trends and sales data.
• Excellent project management, organizational, and multi-tasking skills with a sharp eye for luxury aesthetic detail.
• Exceptional interpersonal and communication skills, with the ability to manage stakeholder relationships effectively.

What We Offer:

• Opportunities for career growth within an international luxury brand portfolio.
• Dynamic, fast-paced, and collaborative working environment.
• Competitive remuneration and benefits package.

**Application Process:**Interested candidates are invited to submit their detailed resume stating current and expected salary, notice period, and relevant achievements.
(Note: Only shortlisted candidates will be notified.)

Pay: $2,500.00 - $4,000.00 per month

Work Location: Hybrid remote in Singapore 169662