Foodservice Sales Executive

Job Summary

We are looking for a results-driven and customer-focused Account Executive – HORECA to develop and manage business relationships within the Hotel, Restaurant, and Café (HORECA) sector. The successful candidate will be responsible for identifying new business opportunities, managing existing accounts, understanding client requirements, and delivering solutions that support sales growth.

The ideal candidate is confident in dealing with Purchasing Managers, F&B Managers, Chefs, business owners, and other key decision-makers, with strong sales, negotiation, communication, and account management skills.

Key Responsibilities

Sales & Business Development

• Identify and develop new business opportunities within the HORECA market.
• Prospect potential clients through referrals, leads, cold calling, email outreach, networking, trade shows, and industry events.
• Qualify inbound inquiries and prospects through phone, email, and face-to-face meetings.
• Conduct client visits and presentations to understand business requirements and identify potential sales opportunities.
• Develop and maintain a strong pipeline of prospective and existing HORECA accounts.
• Prepare and present sales proposals, quotations, bids, and product presentations.
• Negotiate pricing, terms, and conditions with clients within approved company guidelines.
• Meet or exceed assigned sales targets and business development objectives.

Account Management & Client Relations

• Build and maintain strong relationships with Purchasing Managers, F&B Managers, Chefs, Restaurant Managers, and other key decision-makers.
• Conduct regular client meetings to understand their business needs, challenges, budgets, timelines, and future requirements.
• Recommend appropriate products or solutions based on client needs.
• Manage existing accounts and identify opportunities for upselling, cross-selling, and account expansion.
• Ensure excellent customer service and timely resolution of client concerns.
• Attend trade shows, customer events, product presentations, and other business development activities.

Sales Coordination & Administration

• Coordinate with internal teams to ensure client requirements and project milestones are met.
• Monitor orders, deliveries, project timelines, and other account requirements.
• Maintain accurate records of sales activities, client information, quotations, proposals, and account updates.
• Prepare regular sales and account activity reports.
• Monitor and follow up on outstanding accounts receivable and coordinate with the Accounting team regarding collection concerns.
• Ensure timely communication between clients and internal departments.

Qualifications

• Bachelor's degree of any course
• At least 1–2 years of experience in sales, account management, business development, or a related role.
• Experience in HORECA, food service, hospitality, food distribution, FMCG, or related industries is highly preferred.
• Proven experience in B2B sales and client account management.
• Experience dealing with Purchasing Managers, F&B Managers, Chefs, restaurant owners, or other business decision-makers is an advantage.
• Strong negotiation, presentation, and closing skills.
• Excellent verbal and written communication skills.
• Customer-oriented with strong relationship-building abilities.
• Highly organized and able to manage multiple accounts and priorities simultaneously.
• Strong time management and follow-up skills.
• Proficient in Microsoft Office, Google Workspace, CRM systems, or similar sales tools.
• Willing to conduct client visits, attend industry events, and travel as required.
• Results-oriented and comfortable working with sales targets and performance metrics.

Key Competencies

• Sales & Business Development
• Account Management
• Client Relationship Management
• Negotiation & Closing
• Lead Generation & Prospecting
• Presentation Skills
• Communication & Interpersonal Skills
• Problem-Solving
• Time Management
• Organization & Documentation
• Customer Service
• Business Acumen