大中华区FootJoy市场副经理

该职位来源于猎聘

• Develop and execute a comprehensive media strategy for FJ that encompasses social media, traditional media, and advertising. Lead FJ Brand’s presence on digital platforms (brand websites, WeChat, Douyin, Red, Instagram, Facebook, etc.).

为FJ制定并执行一个全面的媒体战略，包括社交媒体、传统媒体和广告。领导FJ品牌在数字平台(品牌网站、微信、抖音、Red、Instagram、脸书等)的出现。

• Cooperate with FJ Product Manager and branding function associates to define product marketing/communications plans.

Prioritize key initiatives for FJ, delivering engaging and creative campaigns and initiatives to our golfing audience. 与FJ产品经理和品牌职能部门合作，制定产品营销/传播计划。优先考虑FJ的关键举措，为我们的高尔夫球手提供沉浸式营销以及有创意活动。

• Manage all aspects of consumer marketing, including communications, advertising, content photo and filming shoots (including those with partners), influencer and ambassador marketing, brand opportunities and other marketing collateral. 管理消费者营销的所有方面，包括沟通、广告、内容照片和拍摄(包括与合作伙伴的拍摄)、影响者和大使营销、品牌机会和其他营销宣传材料。
• Coordinate and conduct seasonal sales meeting, FJ Brand and product training and prebook events in Greater China。 协助并执行一年两季的销售会议，负责FJ在大中华区的品牌宣传、产品的培训以及预选会。
• Conduct market research and analysis, study the development status of peers and industries, make regular market forecast and intelligence analysis, comprehensively analyze the products and industries of competitors, and adjust competitive strategies in due time. 开展进行市场调研与分析，研究同行、业界发展状况，定期进行市场预测及情报分析，综合分析竞争对手的产品及行业情况，适时调整竞争策略。
• Ad Hoc support to FJ Team。 其它FJ部门相关事宜。