Founding Business Development Representative (hrtech)

Founding Business Development Representative (BDR)

We’re looking for a Founding Business Development Representative to build our outbound motion from the ground up at the intersection of AI and HRTech.

This is a high-impact opportunity to define our target market, identify and engage enterprise HR and talent leaders, develop messaging and outbound playbooks, and create the pipeline that will fuel our next stage of B2B growth.

You’ll work closely with the B2B sales and leadership team, with significant ownership over how we approach the market. This role is ideal for a true outbound hunter who enjoys opening doors, experimenting with messaging, and turning data and market feedback into a repeatable sales motion.

What You’ll Do

• Identify, research, and prioritize high-potential enterprise accounts across key markets and industries to transform how organizations manage talent and people operations.
• Build and maintain target account lists and map key HR, Talent Acquisition, and People Operations decision-makers within each account.
• Execute highly personalized, multi-channel outbound campaigns across email, LinkedIn, phone, and other channels.
• Develop and continuously optimize messaging, sequences, and cadences based on results.
• Engage prospects to uncover operational challenges, talent bottlenecks, and potential use cases for our HRTech platform.
• Qualify prospects based on ICP fit, business need, relevant stakeholders, and timing, and book qualified discovery meetings with the AE.
• Maintain accurate CRM data and manage outbound workflows in HubSpot and other sales tools.
• Partner closely with Sales, Marketing, and Product to share market insights from HR leaders and improve messaging and positioning.
• Track activity, conversion, and pipeline metrics and use data to continuously improve performance.
• Help build our outbound playbook, including ICP definition, messaging, qualification criteria, sequences, and best practices.

What We're Looking For

• 2–5 years of experience in SDR, BDR, Business Development, or a similar customer-facing role, preferably in B2B SaaS or HRTech.
• Proven success generating qualified meetings and pipeline through outbound prospecting.
• Native or near-native English proficiency. Exceptional written and verbal communication is essential.
• A true hunter mentality — persistent, curious, proactive, and motivated by opening new doors.
• Strong ability to research accounts and personalize outreach based on organizational and HR context.
• Comfortable using data to prioritize accounts, test messaging, and improve conversion.
• Experience with outbound and sales technology such as LinkedIn Sales Navigator, HubSpot, Apollo, Outreach, Lusha, or similar tools.
• Comfortable using AI tools to improve research, personalization, and sales productivity.
• Ability to thrive in a fast-paced startup environment with a high degree of ownership and ambiguity.
• Genuine interest in HRTech, the future of work, and enterprise talent innovation.
• Additional languages such as Spanish, French, Portuguese, German, or Italian are a strong advantage.
• Experience mentoring or leading BDRs is a plus.