Founding Creative Director

Who you are

• Taste, above everything, and evidence you can defend it. Specific, defended opinions about what's good and why
• A track record of owning creative direction, not just contributing to it. Agency or in-house, brand refresh or full launch - you've been the person whose call was final, not the one waiting on notes
• Narrative thinking. Design as positioning. You should already have a point of view on how a brand like Siena should be positioned, not just how it should look
• AI as a working tool, not a threat to your taste. You've already built something with AI - an app, a prototype, a mockup - and you want to get technical enough to ship a landing page yourself within a year. Anti-AI is disqualifying
• Range that travels. Your background doesn't have to be SaaS. Fashion, art, consumer brand, editorial - what matters is whether your taste holds up somewhere new
• A pattern of shipping in chaos, not around it. Multiple launches in flight, feedback that moves in hours not weeks. If your best work happens on a slow, protected timeline, that's useful information - it's just not this role

What the job involves

• Siena is building the intelligence layer for CX, and we're about to launch several products in quick succession
• We are not looking for someone to execute a brief well. We are looking for the person whose taste the rest of the company gets measured against: someone who looks at a landing page and can't not have an opinion, who would rather kill a launch than ship something mediocre, and who has owned creative direction before, not just contributed to it
• This is a craft title. Not a headcount title:
• You will ship personally for the first year and set the bar for everyone who comes after
• Over time you will build a small internal agency, two to three people across design, motion, and content, that can brief, position, and launch without outside help
• Narrative and positioning across every launch - design as strategy, not decoration
• Every artifact that goes to market: landing pages, launch video, decks, social
• The design system, from v3 onward
• The bar, full stop - if it ships under the Siena name, you made it or you signed off on it
• Why this is worth it:
• You're not joining a design team to fit into. You're setting the taste bar for a company that's about to be a lot more visible, a lot faster than most companies get that chance
• This is intense - real ownership, real launches, a founder team that reviews your work directly and moves at the pace you'd expect from that
• It's also one of the rare creative seats where nothing you make gets diluted by committee before it ships
• If that sounds like the room you've been trying to get into, we want to talk to you
• If it sounds like too much scrutiny too fast, this isn't a knock on you - it just isn't this role
• Why Siena?
• Real ownership. You will own problems, not tasks, with the autonomy to solve them your way and the trust to do it without a manager in your inbox
• Work that ships and matters. What you build reaches real consumer brands fast
• A category we are creating. The Agent of Record is new ground, with unsolved problems and cutting-edge models, not a crowded field to compete in
• A team that respects your judgment. Globally distributed, async-first, low bureaucracy. We hire adults and treat you like one

Benefits

• 🏠 The flexibility to work from anywhere
• 🌞 Flexible working hours
• 💸 Stock options
• 🌴 Unlimited PTO (minimum of 15 days off per year)
• 📖 Growth stipend