Founding Demand Generation Lead

Founding Demand Generation Lead

Seed Stage AI Native Customer Service & Support SaaS vendor

Remote - Full-time - Permanent

About the Company

Customer service is being rebuilt from the ground up with the arrival of the latest AI tech. This company is building an AI agent platform that handles real customer conversations end-to-end for leading consumer brands — not decision-tree chatbots, but agents that take real actions inside a company's systems (refunds, account updates, complex multi-step cases) across chat, email and phone, in 90+ languages, 24/7.

Built in stealth and publicly launched just over a year ago, the company already:

• Automates up to 87% of support volume for its clients
• Is handling millions of customer interactions in production
• Has grown to a team of ~25-30, with recent senior hires from Cognizant and Salesforce
• Is widely regarded as one of the fastest-growing AI enterprise software startups in Europe

One proof point: the company helped a fast-growing gaming marketplace ($0.5B GMV in 2024) cut support costs by 60% vs. their human team — $1M in annual savings — beating incumbent helpdesk vendors head-to-head in a pilot.

It's backed by a syndicate that includes a fund founded by a well-known enterprise software founder (exited via a $6.5B acquisition), a venture builder behind a major cybersecurity unicorn, and the world's largest investor in ecommerce marketplaces.

Team's Purpose

The Mission. The Go-To-Market (GTM) team is the engine behind global expansion. Positioned at the intersection of Sales, Product, AI Automation, and Marketing, this isn't about marketing a tool — it's about building a repeatable revenue engine.

The Leadership. You'll join a team led by serial entrepreneurs who have built and exited together before — their previous venture was acquired by a well-known personalisation/e-commerce platform. This is their second company together.

The Culture. As an early team member, you'll operate in a founder-led GTM culture, working directly with leadership on the decisions that matter. High-autonomy, high-impact role for someone who wants to skip the corporate red tape and build a global category winner.

Why now — the market

AI customer service is one of the fastest-compounding categories in enterprise software right now:

• A leading player in the space went from zero to eight-figure ARR in 12 months, then tripled its valuation to $4.5bn within six months of its prior round
• Another category leader crossed $100M ARR in under two years and doubled that to $200M ARR within a further six months, pushing its valuation to ~$16bn
• The broader conversational AI market is estimated at $10-15bn today, growing at 20-24% CAGR toward $40-60bn+ by the early 2030s

Big TAM, early innings, a founding team with a track record of building and exiting in an adjacent category — and real revenue already in the door.

Why they're hiring now

Marketing has been a team of one. You'd be the second — and the first fully focused on pipeline. You won't be starting from zero: the product is proven, the customers are real, the story is strong. Your job is to build the demand engine that turns that into a repeatable flow of qualified pipeline.

What you'll do

• Own and run demand generation hands-on to deliver a steady flow of qualified pipeline
• Build, launch, and optimise campaigns across channels
• Grow organic pipeline through SEO, AEO, and conversion-focused content
• Build and optimise landing pages for campaigns
• Work closely with sales to turn leads into pipeline and revenue
• Set up attribution and tracking, pull insights, and act on them to drive pipeline
• Build out new channels over time, like webinars and events

Your profile

• 5+ years in B2B SaaS marketing with a sales-led GTM motion
• Background in a fast-growing tech startup
• Experience driving demand across global markets
• A hands-on builder who can create demand early and move fast
• Wide understanding across the funnel
• Pipeline numbers you owned and hit, with the figures to prove them
• Data-driven, and fluent with modern marketing and AI tools
• Strong written and spoken English

Even better

• Experience in customer service, customer support, or the CX tools space
• Background in conversational or agentic AI
• Built demand gen from scratch, not just run an existing engine
• A creative streak — original ideas, not just the standard playbook

Compensation

Compensation depends on location and experience. Benchmarked to the local market, discussed early in process.

Location

Remote-first across the EU and UK. The core team operates from hubs in the Baltics and London, with flexibility on on-site, hybrid or fully remote depending on what works best for you.

Equal opportunity to all

The company is building technology that transforms how people and businesses interact across the world, and is committed to doing so responsibly for everyone. All applicants are welcome, regardless of race, religion, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected status.

ADVERT DISCLAIMER

Research indicates that men will apply to a role when they only meet 50-60% of the descriptions, however, when looking at women and other minority groups, they can look for up to a 99% match in order to apply to a role. If you feel you are a fit for our role, please still apply, don’t worry if you don’t tick every single box. We’d still love to hear from you. We encourage underrepresented talent to apply to all our roles & support accessibility needs