Founding Growth Lead

Who you are

• 3-7 years of growth, digital, demand generation, or ABM experience
• Experience marketing enterprise technology with a sales-led buying process
• Experience across several channels, including paid digital, email, website, and content
• Working knowledge of marketing automation, attribution, CRM reporting, and website tracking
• Understanding of MQLs, SQLs, pipeline, and revenue conversion
• Depth in at least one channel and the ability to learn adjacent channels quickly
• Evidence of fast career progression and strong learning ability
• Experience at a rapidly growing startup or a top-tier university background

What the job involves

• You will help own and improve Pallet’s digital marketing engine across paid acquisition, email, website optimization, content distribution, ABM, and emerging channels such as SEO and AEO
• You do not need to be the leading technical expert in every channel. You should understand how the channels work, know how to evaluate performance, and be able to manage contractors or specialists when needed
• You will also help build the marketing operations foundation behind these programs, including automation, attribution, website tracking, lead routing, segmentation, and reporting across MQLs, SQLs, pipeline, and revenue
• Scale paid digital programs that create qualified enterprise pipeline
• Run marketing automation, email segmentation, nurture, and lead-management programs
• Improve Pallet’s website conversion paths, tracking, landing pages, and content
• Measure channel performance through CRM, website, and campaign-level attribution
• Develop and distribute content across paid, owned, SEO, and AEO channels
• Support ABM programs for priority enterprise accounts
• Manage contractors and specialized partners
• Partner with sales and content teams on integrated enterprise campaigns

The application process

• Chat with Christy - Founding GTM Recruiter - 30 mins
• Chat with Jason Feng - 30-45 mins
• Proficiency Assessment - case study
• Final Interview - 3-4 hours
• Brief Background Check and Reference Check

Benefits

• 🩺 Health, Vision and Dental benefits
• 🏝️ Flexible PTO
• ➕ Life Insurance and Accidental Insurance
• ❤️‍🩹 Short-Term Disability Coverage
• 💸 Equity for all staff
• 🪜 401k option; helping you save for the future
• 📚 Yearly learning and development stipend
• 🚌 Commuter benefits if you live in SF
• 🚘 Fully covered uber ride home if you ever have to work late in the office
• 🏡 Remote office home stipend
• 🥤 Monthly happy hours; our last one was a Golden Gate Park BBQ
• 🍲 Company paid dinners on Tuesdays and Thursdays in the office
• 🎉 Annual Company Offsites; our last one was in Sonoma Wine Country 🍷